7 Easy Ideas For Creating Meaningful Tributes During the Holiday Season

Research has shown that the death rate in the United States increases by as much as 10% during the holiday season. This time of joy and celebration can also be a difficult time for many people who are coping with the loss of a loved one.   And as a funeral director, you have the […]

6 Places To Source Inspiration for Personalized Life Celebrations

There is one thing the funeral profession can always use more of… Can you guess it? Innovation? Technology? Return on investment? Client families? Agreeably, maybe the profession could use more of all of those. But what DRIVES innovation, technology, ROI and client families is… (drum roll please) Inspiration. Yes, funeral professional. You, myself, and everyone […]

10 Questions to Ask Families That Turn An Average Funeral Service Into A Unique Celebration

As a funeral professional, you want to offer amazing value, right? If you’re like most funeral pros we meet and chat with everyday, that answer is probably a capital YES! And at the heart of amazing service, is usually a unique life celebration. No matter how extravagant or simple, our research over the years has […]

The Art of Imagineering a Unique Funeral Service

My high school speech teacher, a favorite to many, known as “BC”, was dying. I met with BC and her brother to discuss possibilities for her service, listening as they recalled all the plays and student activities she had directed, and her many interests. I let my imagination run with ideas to celebrate her life. […]

5 Ways to Keep Your Funeral Home Website Relevant in 2018

Is your funeral home website helping your funeral business, or hurting it? Chances are, if you’re not receiving thank yous from families on how helpful or educational your website is, it might actually be hurting your funeral business. It’s always good to do a check-in and make sure that your website is still relevant, functioning, […]

6 Strategies to Keep Families Coming Back After the Funeral Service for Generations

What’s better than serving a family during their time of need? To us, that answer is simple: serving a family for a lifetime. That means retaining them over months, years and decades. But how can your funeral home continue to serve families for generations, especially in the age of choices, and low customer loyalty? Here […]

6 Ways Your Sympathy Store SHOULD Be Working For Your Funeral Biz

Have you ever dreamed of wearing one less hat at your funeral home? And wouldn’t it feel like a gift from the gods to not stress so much about your bottom line? If these worries are on your mind, it’s always important to first and foremost take care of yourself and manage your stress levels […]

Embracing The Tech Habits of Americans Age 50 and Older

As a funeral director, there are PLENTY of hats to wear when serving your client families. And in today’s times, the technology hat is becoming a more and more important one to wear. For many, technology might not be your strong suit at your funeral home. In fact, according to our survey at ICCFA this […]

17 Summer-Inspired Funeral Personalization Ideas Your Families Will Love

Ahhh, sweet summer time. A time where everyone feels more relaxed, more open, and more in touch with nature (at least we hope so!). Why not invite those sweet summer vibes into your funeral home, so that your families can benefit from this healing energy? Here are 17 summer-inspired funeral personalization ideas we have for […]

The Ultimate Funeral Aftercare Checklist For Supporting Families

As a funeral professional, you work hard to support your families through some of the most stressful and emotionally draining days of their lives. And while a beautiful funeral service will always help them to heal, mourn or even celebrate the life of a loved one, for most people, their grieving process can continue to […]