6 Ways Funeral Professionals Benefit from The Right E-Commerce Store

When it comes right down to it, the role of a funeral professional is to help support families during their time of loss. We do this personally, by helping to plan a beautiful service that is reflective of the life that they are celebrating. And we do it second-hand, by helping connect friends and families […]

6 Things Your Funeral Website Needs To Attract Families (& Turn Them Into Customers)

Most funeral professionals vastly underestimate the power of their funeral home’s website. Sure, your website is a convenient tool to share things like contact information, office hours and a quick overview of what you do. But more than that, your website has the power to attract families who have never heard of your funeral home, […]

12 Days of Easy DIYs That Help Families Remember At Christmas

Christmas and remembrance go hand-in-hand. When we talk about the “true reason for the season,” many of these reasons are steeped in holiday remembrance: Family traditions that have carried over generation to generation, stories of holiday pastimes that are told around the fireplace, and even meals and movies shared that carry a special significance. So […]

16 New Marketing Statistics That Could Make Or Break Your Funeral Business

Funeral directors tend to have a steep grudge against online marketing. But they’re not the only ones… any community-based business that thrives on face-to-face service and creating experiences is going to be hesitant about the importance of marketing themselves on the internet. After all, your families are your customers, and they live right down the […]

Shop Local: 3 Ways Funeral Homes Support The Local Community

Small town communities are making a comeback. For the last decade, the local-made, hometown shop owner has been struggling to keep up with the eCommerce giants of the world who enticed shoppers with things like two-day shipping and bottom-dollar prices. (We’re looking at you, Amazon and Walmart.com.) But it seems as though the cracks in […]

The Go-To Guide To Writing Great Funeral Thank-You Notes

“Do people still write thank-notes?” This question is often asked to funeral directors when helping families prepare for a funeral. The short answer? Yes.   The thank-you note writing tradition is strong in my family. But other families may have questions about writing thank-you notes following a funeral service, such as why write them in […]

5 Things To NEVER Do When Sending Sympathy Flowers

It’s never easy to find the right words to say to someone who is going through a personal loss. “I’m sorry for your loss” just seems so generic, whereas “they will be missed” just doesn’t seem to convey how deep and impactful the loss is. So when death impacts someone close to us, we’re often […]

Everything You Know About Obituary Writing Is Wrong

Remember those little Magicubes you’d snap onto your Kodak Instamatic? Quaint, right? Except for a few purists, we don’t even use cameras anymore. Likewise, obituaries have migrated from print to the web. But it would be a mistake to think of online obituaries as the electronic equivalent of newspaper obits. Technology has transformed length, content, […]

Why Family Trees and Funeral Homes Go Hand In Hand

Funerals are all about celebrating personal relationships and memories. At the viewing, families share photos and videos of their loved one surrounded by friends and family. At the service, they reminisce over stories and anecdotes of their loved one’s happiest moments. All the while, building stronger connections — both with the people in the room, […]

5 Must-Haves For A Successful Funeral Home ‘About Us’ Page

We want to let you in on a famous funeralOne secret of ours… When it comes to the success of a funeral home website, you can tell whether or not a website is of value to families just by looking at one page. No, it’s not the pricing page, the products page, or even the […]