16 New Marketing Statistics That Could Make Or Break Your Funeral Business

Funeral directors tend to have a steep grudge against online marketing. But they’re not the only ones… any community-based business that thrives on face-to-face service and creating experiences is going to be hesitant about the importance of marketing themselves on the internet. After all, your families are your customers, and they live right down the […]

Shop Local: 3 Ways Funeral Homes Support The Local Community

Small town communities are making a comeback. For the last decade, the local-made, hometown shop owner has been struggling to keep up with the eCommerce giants of the world who enticed shoppers with things like two-day shipping and bottom-dollar prices. (We’re looking at you, Amazon and Walmart.com.) But it seems as though the cracks in […]

The Go-To Guide To Writing Great Funeral Thank-You Notes

“Do people still write thank-notes?” This question is often asked to funeral directors when helping families prepare for a funeral. The short answer? Yes.   The thank-you note writing tradition is strong in my family. But other families may have questions about writing thank-you notes following a funeral service, such as why write them in […]

5 Things To NEVER Do When Sending Sympathy Flowers

It’s never easy to find the right words to say to someone who is going through a personal loss. “I’m sorry for your loss” just seems so generic, whereas “they will be missed” just doesn’t seem to convey how deep and impactful the loss is. So when death impacts someone close to us, we’re often […]

Everything You Know About Obituary Writing Is Wrong

Remember those little Magicubes you’d snap onto your Kodak Instamatic? Quaint, right? Except for a few purists, we don’t even use cameras anymore. Likewise, obituaries have migrated from print to the web. But it would be a mistake to think of online obituaries as the electronic equivalent of newspaper obits. Technology has transformed length, content, […]

Why Family Trees and Funeral Homes Go Hand In Hand

Funerals are all about celebrating personal relationships and memories. At the viewing, families share photos and videos of their loved one surrounded by friends and family. At the service, they reminisce over stories and anecdotes of their loved one’s happiest moments. All the while, building stronger connections — both with the people in the room, […]

5 Must-Haves For A Successful Funeral Home ‘About Us’ Page

We want to let you in on a famous funeralOne secret of ours… When it comes to the success of a funeral home website, you can tell whether or not a website is of value to families just by looking at one page. No, it’s not the pricing page, the products page, or even the […]

What Do Families Do With Flowers AFTER The Funeral?

One question often asked by families, friends and funeral home professionals alike is what should be done with the flowers after a funeral service is over? Many traditional memorials and funeral services include decorative floral pieces, as well as sympathy flowers sent by family and friends to the funeral home. But after the services have […]

Why Your Funeral Home Should FINALLY Embrace Webcasting

Do you remember when eBook readers first came onto the scene? It was 1998 and, at the time, nobody was even thinking about reading books or magazines on anything but paper. For you youngins out there who’ve grown up reading books on your iPhone or Kindle, get ready to be flabbergasted… Back in 1998, if […]

4 Ways To Help Families Get The Most Value Out Of Their Loved One’s Tribute Page

Social memorial pages are changing the way that friends and families celebrate and remember life. You see, it used to be that when your loved one passed away, you would write down your name and address in a book at the funeral home, or you would log on to the funeral home’s web page and […]