“It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Clarence Darrow Thanks to the Internet, there has been a fundamental shift in the way today’s families research and make funeral service decisions. This might not come as a surprise to you, but if [...]
Leadership – there are many ways to define it, but one of my favorite quotes about leadership is John Maxwell’s: “A leader is one who knows the way, goes the way, and shows the way.” Great leadership is the hallmark of a successful business. And like a great leader, your funeral home’s website is the [...]
On October 10th, 2012, tenth-grader Amanda Todd posted a video on Youtube telling her audience about her experience being bullied and terrorized both online and in-person for the last few years. Here are some photos from her hearbreaking video: (click on either of the images below to view the video) Sadly, just a [...]
In a world where 97% of consumers turn to your website before making a purchasing decision, making sure your funeral home website answers all of their questions is essential to having a successful online presence. Chances are, when you visit a website, you have some questions in mind that you’d like to have answered; [...]
Did you know that website visitors are four times more likely to pay attention to your content when it’s presented in the form of video rather than simply reading it? Obviously, no website can just contain video. However, when sprinkled strategically into your funeral home website, videos can be a marketing powerhouse. How? Well, [...]
Have you ever been to a funeral home website that looks like it was designed by a next-door-neighbor instead of a web design company? Or even worse, has your own site not been updated since Y2K? Unfortunately, a lot of funeral home websites fall into this category. Usually, these sites will have small fonts, [...]
When you’re searching for things on Google, Bing or Yahoo, which search results do you click? Chances are, you probably choose the links that are near the top of the search results page. And you’re not alone – in fact more than 50% of search engine clicks go to the #1 position. Do me [...]
Do me a favor and go to your funeral home website right now. Can you honestly say you’re proud of it? If not, I have some bad news for you… …your current website is probably turning business away. Even worse, your potential families are choosing your competitors because of their funeral home website. Here [...]
10 years ago, a truly monumental thing happened at Posey Funeral Directors. After 120 years in business, we decided to get a website. Our funeral home website brought up some very large concerns for our firm like: who’s actually going to use this site? Is it going to be worth the money we’ll have to [...]
What if I told you your funeral home could generate thousands of dollars of new found revenue from your website without lifting a finger? You’d probably call me crazy, right? Well, for Wasik Funeral Home, it’s more than possible. So how did they do it? Wasik Funeral Home tapped into a well-established online tool [...]
Get our latest articles delivered to your email inbox!
