How To Bring Storytelling And Celebration Back Into The Funeral Home

As I walk into the funeral home for my friend’s visitation, I take a deep breath. I lock arms with a friend, and we begin to do the same visitation dance that hundreds of other mourners had already done that day. Hug the people who’ve gathered out in the hallways, desperate to escape the unfamiliarity […]

15 Celebratory Poems & Readings To Use At Your Next Funeral

A 2014 survey by the Pew Research Center found that 22.8 percent of Americans consider themselves unaffiliated with a traditional faith, claiming to be either atheist, agnostic or “nothing in particular.” While the majority of living Americans declare a religious association or identity, there’s still a significant and growing portion who don’t participate in a […]

If Funerals Are For The Living, Why Should Families Pre-Plan?

There are a number of definitive “best practices” out there that funeral directors swear by when it comes to planning funerals. Whether it’s a piece of advice, a rule they’ve created, or even a tried-and-true method they’ve developed over the years, they are dead set that their way is the only way… that is, until […]

10 Personalization Ideas That Will Help You Create A Pinterest-Worthy Funeral Celebration

  After spending any amount of time in the funeral profession, a few things become clear: A strong team can accomplish anything, everyone feels grief in different ways, and a personalized funeral or memorial service is one of the biggest and most frequent requests families have when making arrangements for a loved one… More and […]

Help Families Send The Right Funeral Flowers With This Graphic

Connect Your Families With The E-Commerce Services They Want Today’s families are more connected with digital convenience than ever before. They don’t want to click through to a new website for every single service they need… they want a one-stop-shop that will meet all of their needs in one convenient place. And this is more […]

5 Successful Funeral Marketing Tactics We Tested So You Don’t Have To

Every funeral professional knows the basics of small-business marketing. You need to have a social media presence, you should have a solid advertising game plan, and you need to develop good relationships so that you can gather as many referrals as possible. But if you think that’s all it takes to stand out it today’s […]

4 Sure-Fire Ways To Blow Away Your Funeral Home’s Competition

Sometimes it might feel like it’s impossible to stand out from the competition in the funeral profession. Maybe you’ve come to the conclusion that your families are just price shoppers. Or maybe you just think families in your community are always going to chose the funeral home they’ve always gone to, which may or may […]

How to Turn Lazy Employees into Funeral Rockstars

When it comes to most businesses, employees will often try to meet their customer’s needs, but rarely do they get the opportunity to make an emotional connection with the people they are helping. But for employees in the funeral profession, it’s the complete opposite. Delivering an extraordinary, emotional funeral experience for families begins and ends […]

3 Secrets For Hosting An Unforgettable Funeral Your Community Won’t Forget

In life, unforgettable is almost always better than good or great. Would you rather have a good burger or an unforgettable burger? A great kiss or an unforgettable kiss? And when it comes to your funeral, would you rather have a send off that was good… or unforgettable? That’s what we thought. So when it […]

The Dummies’ Guide To Embracing Funeral Trends (& Finding Success)

Green funerals, out-of-this-world ash scattering ceremonies, celebratory events that resemble weddings more than funerals… it’s easy to see that the shape of funerals is changing into something completely different than anything we’ve known before. In fact, there are few words that we hear more in the funeral professional than “change.” The promise (or to some, […]