About two years ago, a new trend – funeral eCommerce – emerged into the funeral profession. And, as with every new solution, there were some questions and concerns. Is eCommerce affordable? Are we nickel and diming families? Do we need to redesign our website for it? Last year, we addressed those common misconceptions about [...]
In a world where 97% of consumers turn to your website before making a purchasing decision, making sure your funeral home website answers all of their questions is essential to having a successful online presence. Chances are, when you visit a website, you have some questions in mind that you’d like to have answered; [...]
Ah, the Baby Boomers. By 2017, they’re expected to make up half of the population. And they’re changing the game when it comes to funeral marketing. There are a lot of misconceptions about Baby Boomers and how to market to them, and it’s about time we cleared those up. Why? Because the way we used [...]
What if I told you your funeral home could generate thousands of dollars of new found revenue from your website without lifting a finger? You’d probably call me crazy, right? Well, for Wasik Funeral Home, it’s more than possible. So how did they do it? Wasik Funeral Home tapped into a well-established online tool [...]
I love flowers – especially at funerals. When families tell me they want to use “in lieu of flowers” in the obituary for a loved one, I do my level best to explain just how valuable sympathy flowers are to the funeral experience. The giving and receiving of sympathy flowers during times of mourning, sadness [...]
Funeral Business Advisor featured our new funeral eCommerce solution, The Sympathy Store, on the front cover of the May/June 2012 issue—revealing that The Sympathy Store is the next BIG thing. To say that we’re flattered by this recognition is an understatement! Funeral eCommerce is something we’ve been passionate about and have believed in for a [...]
Today, more than ever before, you need to be maximizing the online presence of your funeral home. The truth is, your families have very high expectations, and if your funeral home website doesn’t deliver, you better believe they’ll find one of your competitors whose website does. In order for your funeral home website to be [...]
Everyone wants to come up with the next big idea that will bring their funeral firm growth, but very few are adept at knowing how. Take eCommerce for example, how many of you thought of it as a passing fad when you first heard about it—claiming your families don’t shop online? Well, with statistics showing [...]
Did you know that $1 in every $10 is projected to be spent online this year? And that in the next 2 years, more than half of all retail sales in the United States will be influenced by eCommerce? Interesting facts, but you’re probably wondering what it has to do with you or your funeral [...]
It’s not often that you can refer back to your 5-year-old self for life lessons. But as eCommerce presents a new opportunity to generate revenue and provide convenience, it’s important to know the basics! Here are the ABC’s of selling sympathy gifts and flowers on your funeral home website: A – Make sure you find [...]
Get our latest articles delivered to your email inbox!
