The Most Important Things Families Compare When Shopping For Funeral Services

When shopping around for a service and comparing prices, consumers no longer enter a store as a first step. They go online. In fact, almost three-quarters (72%) of shoppers start their buying process on the internet, and 36% of people will spend at least a half hour on that digital research. But what is it […]

6 Things We Learned In 2017 That Will Change Funerals Forever

As 2017 has officially come to a close, there’s no better exercise than to reflect on the past twelve months — skills acquired, discoveries made, lessons learned. What has made 2017 unique? What have we gained in the previous year that we can use to make the next year even better? In that spirit, funeral […]

10 Amazing, FREE Funeral Resources To Share With Families

As funeral professionals, we all have one goal in common. Whether we’re creating beautiful products or websites for funeral homes, or working directly with families in need, our purpose is always the same: make the funeral process as easy and meaningful as possible for families experiencing a loss. It’s why we get up in the […]

How To Connect With Families Before They Even Need A Funeral

No one gets cold-shouldered more than funeral professionals. In fact, it’s almost impressive just how good families are at ignoring the funeral profession all together… They drive past the funeral home on their way through town and look right past it. They spot one of the local funeral directors running errands and turn their head […]

How To Be The Most Unpopular Funeral Director On The Block

Most people have it all wrong when it comes to what they think of funeral directors. Trust me, after 16 years in the funeral profession, we’ve pretty much heard it all… from the mundane (funeral directors are dark, gloomy, creepy) to the outrageous (they’re vampires that sleep in coffins and only come out at night). […]

5 Funeral Articles You NEED To Share With Your Families

When it comes to funerals, there seems to be a veil between what families think of the funeral process and what actually happens behind the scenes. Everything from the way that families view funeral professionals (“they’re crooks who are just out to make a buck”) to the value that they feel funerals provide (“they’re a […]

8 Trends for 2017 That Funeral Pros Can’t Afford To Ignore

There’s nothing like the start of a new year to give businesses a clean slate. Along with a budget reset, the turning of the calendar page signals a time to refresh everything else, including your marketing efforts and the services you offer. It’s hard to miss the ubiquitous list articles in virtually every industry, detailing […]

5 Ancient Funeral Traditions The Funeral Profession Needs To Let Go Of

We’re hard-pressed to think of a profession so deeply rooted in tradition and age-old customs as funeral service. Don’t get me wrong… no one’s denying the power and pomp of tradition, and there are many traditional customs that we carry forth today because they have inherent and undeniable value. But when it comes to setting […]

4 Creative Ways To Take The Funeral Outside The Funeral Home

The funeral service profession is a long-standing one, replete with tradition and cultural customs—but that doesn’t mean every service your funeral home offers to the families in your community has to be the same. In fact, people are saying more and more that they hope their own funeral services and those honoring their loved ones […]

4 Ways To Be There For Your Families (Without Doing More)

I don’t know about you, but I’m constantly on the lookout for a magical, mind-blowing tool that will let me do all of the things on my wish list in one simple swoop. Answering emails, writing blog posts, updating social media… It’s not like I’m looking for the easy way out. I just have so […]