How to Build Trust with Families with Online Reviews In 6 Easy Steps

So you want to build trust with your client families? From what we’ve experienced over the years, this seems to be the way to success in your funeral biz. In fact, 70-80% of people research a company online before they visit the small business or make a purchase with them. That all goes to say […]

How To Be A Better Communicator with Your Families [Slide Deck]

Building a strong foundation of great communication is the first step of successful funeral marketing, customer service, aftercare, and everything in between. We recently put a blog post into the world on creating great communication inside the funeral home, and got so much feedback from it, that we’ve decided to make a slide deck based […]

7 Questions That Will Start Attracting More Ideal Client Families

So many experts will tell you that strategy is going to improve your funeral marketing. In many ways, I agree. Strategy IS important But what I’ve found from personal experience is that when it comes to attracting families, it’s not so much about reaching out, than it is about becoming magnetic. Magnetic? Yes, magnetic. Meaning, […]

Why Having A Trustworthy Funeral Home Brand Is More Important Than Ever

When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]

How to Keep Your Funeral Marketing Relevant in 2018

One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]

14 Easy Ways to Be a Better Communicator With Your Families

After spending nearly a decade working with funeral directors, there is one thing I find to be the most challenging for them. Can you guess what it is? Effective communication! More specifically, communicating the value of their services to families. Of course, before we communicate with families, we’ve got to make sure we’re good in […]

4 Mindset Shifts to Radically Change Your Funeral Marketing

We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]

What Cremation Families Really Want (And How to Offer It)

Why is it that families choose cremation more often than they choose traditional funeral services? This – it’s the question of the decade, isn’t it? At ICCFA 2018, Doug Gober, president and owner of Gober Strategic Capital, believes he might have a hunch on why. According to Doug, this choice points to a larger dilemma […]

Debunking 7 Myths About Funerals

Even though we’re in the funeral profession, I think we all can admit that not many people jump up and down excitedly at the thought of setting foot in a funeral home. In reality, what might seem like a somewhat strange profession is actually a deeply rewarding one, full of opportunities to make an important […]

The Most Important Things Families Compare When Shopping For Funeral Services

When shopping around for a service and comparing prices, consumers no longer enter a store as a first step. They go online. In fact, almost three-quarters (72%) of shoppers start their buying process on the internet, and 36% of people will spend at least a half hour on that digital research. But what is it […]