5 Funeral Articles You NEED To Share With Your Families

When it comes to funerals, there seems to be a veil between what families think of the funeral process and what actually happens behind the scenes. Everything from the way that families view funeral professionals (“they’re crooks who are just out to make a buck”) to the value that they feel funerals provide (“they’re a […]

8 Trends for 2017 That Funeral Pros Can’t Afford To Ignore

There’s nothing like the start of a new year to give businesses a clean slate. Along with a budget reset, the turning of the calendar page signals a time to refresh everything else, including your marketing efforts and the services you offer. It’s hard to miss the ubiquitous list articles in virtually every industry, detailing […]

5 Ancient Funeral Traditions The Funeral Profession Needs To Let Go Of

We’re hard-pressed to think of a profession so deeply rooted in tradition and age-old customs as funeral service. Don’t get me wrong… no one’s denying the power and pomp of tradition, and there are many traditional customs that we carry forth today because they have inherent and undeniable value. But when it comes to setting […]

4 Creative Ways To Take The Funeral Outside The Funeral Home

The funeral service profession is a long-standing one, replete with tradition and cultural customs—but that doesn’t mean every service your funeral home offers to the families in your community has to be the same. In fact, people are saying more and more that they hope their own funeral services and those honoring their loved ones […]

4 Ways To Be There For Your Families (Without Doing More)

I don’t know about you, but I’m constantly on the lookout for a magical, mind-blowing tool that will let me do all of the things on my wish list in one simple swoop. Answering emails, writing blog posts, updating social media… It’s not like I’m looking for the easy way out. I just have so […]

6 Brilliant Customer Support Rules Your Funeral Home Should Steal

Your role as a funeral professional has a more significant impact on the families you serve than you may realize. You’re the person that is able to step up and give guided support when they may be grieving, and you provide them with the tools they need to begin the healing process. Above all, you […]

What Your Families REALLY Think About Funerals (& What You Can Do About It)

It’s no secret that the funeral profession is changing. We see it when speaking with funeral professionals and vendors, and even when speaking directly with families. The people that are walking through your funeral home doors have different feelings towards funerals than the families of 20, 10 and heck… even 5 years ago. But there […]

What Baby Boomers Want From Funerals (And Aren’t Telling You)

Funeral professionals have relied on the same tried-and-true methods for years—bringing families into your funeral home through word-of-mouth recommendations or counting on the basic name recognition that comes with having a small, local business. And because these ways of attracting families have always worked fine in the past, you may have never really had a […]

No, I’m Not Gothic… And 4 More Assumptions Families Have About Funeral Professionals

I’ve been working in the funeral profession for a while now. When I’m not writing for funeralOne’s blog, I also travel around the country speaking with funeral directors and professionals at local conferences, and spend most of my days learning and writing about the millions of passionate people that make up this profession. And let […]

8 Facts On Baby Boomers That Could (And Should) Change Your Funeral Business

A great American novel once said “you’ll never really understand a person until you consider his point of view… until you climb into his skin and walk around in it.” And this couldn’t be anymore true for marketing your funeral home, too. If you take a walk in a Baby Boomer’s shoes, there’s a lot […]