What Baby Boomers Want From Funerals (And Aren’t Telling You)

Funeral professionals have relied on the same tried-and-true methods for years—bringing families into your funeral home through word-of-mouth recommendations or counting on the basic name recognition that comes with having a small, local business. And because these ways of attracting families have always worked fine in the past, you may have never really had a […]

No, I’m Not Gothic… And 4 More Assumptions Families Have About Funeral Professionals

I’ve been working in the funeral profession for a while now. When I’m not writing for funeralOne’s blog, I also travel around the country speaking with funeral directors and professionals at local conferences, and spend most of my days learning and writing about the millions of passionate people that make up this profession. And let […]

8 Facts On Baby Boomers That Could (And Should) Change Your Funeral Business

A great American novel once said “you’ll never really understand a person until you consider his point of view… until you climb into his skin and walk around in it.” And this couldn’t be anymore true for marketing your funeral home, too. If you take a walk in a Baby Boomer’s shoes, there’s a lot […]

What Funeral Directors Wish They Could Tell Families About Planning A Funeral

As funeral professionals, we know that planning a funeral can feel like one of the most confusing, stressful and overwhelming tasks that your families will ever take on. And if that funeral was for someone that they were extremely close to, or for someone who passed suddenly, that’s a whole new challenge that can leave […]

These 8 People Are Visiting Your Funeral Home Website (And Why You Should Care)

We’ve said it time and time again ﹘ the world of funerals is changing. You’ve probably seen it yourself… every day, less traditional families are coming into your funeral home looking for something different and more personal. The traditional pitch that you’ve always given? A new, younger audience has already read it on every other […]

Live from NCFDA 2015: Upping Your Funeral Service

This week, a few of our funeralOne team members headed down to Raleigh, North Carolina for the annual North Carolina Funeral Directors Association (NCFDA) conference. Not only was this a great chance for our team to meet face-to-face with some of our loyal customers, but it was also an opportunity to catch up on some […]

Funeral Tips: How To Take Your Families’ Happiness To The Next Level

View image | gettyimages.com Most people ﹘ outside of funeral directors, of course ﹘ do not realize just how much arranging, set-up, care, sweat and passion goes into planning the perfect funeral service. You can’t help but put a little heart and soul into every service you plan for a family, and you truly put […]

7 Tips For Encouraging Families To Pre-Plan Their Funeral

For funeral directors, there is perhaps no sentence sweeter or easier on the ears than, “I’m here to pre-plan my funeral.” (Ahh, just say it to yourself a couple times… brings a smile to your face, doesn’t it?) Why exactly do funeral professionals prefer pre-planning? Mostly because it gives them a chance to really connect […]

How To Avoid The Future of Funeral Service’s Mistakes

What happens when your market changes faster than you can keep up? The most obvious answer: mistakes are bound to be made. Lot’s of them. And experts have predicted that there are plenty of mistakes that funeral service, as a whole, could make if we don’t change our ways sooner than later. What are these […]

These Are The 9 Most Innovative Funeral Professionals

Here at funeralOne, we are all about innovation. It is something we truly live, sleep and breathe by and we’re constantly looking change the profession for the better and make funeral planning a more valuable (and less complicated) experience for families. And we’re on a mission to bring that creative spirit to the entire funeral […]