Attention funeral professionals! It might come as a shock to you, but all my blog posts about how your families are changing and how you need to adapt your way of doing things to attract the families of today wasn’t just my own personal opinion (GASP!). There are plenty of credible sources backing up my [...]
An interesting discussion on our blog about drive-thru funerals got us thinking…Is it the formality of a funeral service that people are shying away from? Or are they simply looking for a more unique, personalized service? So, what better way to find out than to poll our social network of funeral professionals on Facebook? Here’s [...]
I saw this blog post the other day about a drive-thru funeral parlor in Southern California and it got me thinking. We live in such a fast-paced society—always on the go, never taking time to stop and smell the roses—does death not even slow us down? Are we really at a point that we’re too [...]
It’s no secret that the rise in cremation rates caused a bit of a stir in the funeral industry, forcing funeral homes across the country to revisit their traditional way of marketing to families. Today, you’re faced with an even bigger problem—cost sensitive families. Now, I know you’re all familiar with them, but what you [...]
This is the third blog post in a 4-part series on The Value of Video. Stay tuned for more! In my previous two posts, I shared with you how the use of video can increase engagement and visibility of your funeral home website, and 4 ways to establish credibility with an educational video library. Today, [...]
It’s no secret that we are a visual society. Statistics show that people actually remember 50% more of what they see and hear, as opposed to what they only hear. And you better believe the same holds true for visitors of your funeral home website. As the attention spans of your families continue to shrink, [...]
Hey everyone, welcome to 2012! I hope you all had a safe and Happy New Year. I don’t know about you, but I’m looking forward to 2012. The year 2011 was great and all, but I’m ready for some new challenges, new opportunities and new innovations. And not to scare you too much, but from [...]
As the year comes to a close, we’re left to reflect on the lessons learned from our marketing initiatives in 2011. Although there have been many, I’ve selected what I believe to be the MOST important marketing lessons for your funeral firm to adopt to have a successful 2012. How to Up the Success of [...]
We’ve got reason to believe your funeral marketing plan for 2012 could fail. But the good news is it’s not too late to make the necessary changes for your funeral firm to experience the success that’s possible. Based on the following funeral marketing predictions for 2012, it seems your families are continuing to change and [...]
When a prospective family searches for funeral services, their first impression is likely to be the homepage of your funeral website. However, statistics show that 75% of the visitors who come to your website to learn more, don’t end up contacting you. That’s a scary fact! Your funeral firm website SHOULD be your most powerful [...]
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