Social Media for the Funeral Profession

VIDEO: How Social Media Creates Authenticity in the Funeral Profession

Have you joined the social media bandwagon yet? If not, you could be missing out. In this informational video below, Al Creedy and funeralOne CEO,  Joe Joachim, discuss why social media is extremely valuable to the funeral profession. They talk about: – The impact Facebook and other social networks have on the funeral profession – [...]

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5 Sure-Fire Ways to Provide More Value to Your Families

  Are you looking for ways to provide more value to your families, but aren’t sure how? If so, you’re not alone. In fact, almost 60% of funeral professionals see service value as a challenge for them. So what is your plan of attack to provide more value? You might think you need months of [...]

Purple_Cow

How to be Remarkable: 4 Steps to Becoming a “Purple Cow”

“You’re either a Purple Cow or you’re not.  You’re either remarkable or invisible.  Make your choice.” -        Seth Godin Imagine you’re on a road trip in the middle of the country, and you spot some cows on a field. Even though you’ve seen a MILLION cows before, I know you’re going to look at those [...]

Funeral Social Media Marketing

5 Social Media & Funeral Marketing Examples You Can Actually Use

  Does social media marketing intimidate or confuse you? Do you wonder if social media is even important for the funeral profession? If you find yourself thinking that way, you’ve come to the right place. Many funeral professionals still aren’t sure how to interact with their virtual communities on Facebook. Or, they still haven’t taken [...]

generate revenue from your funeral home websites

How to Generate $1,000′s From Your Funeral Website (Without Doing a Thing)

  What if I told you your funeral home could generate thousands of dollars of new found revenue from your website without lifting a finger? You’d probably call me crazy, right? Well, for Wasik Funeral Home, it’s more than possible. So how did they do it? Wasik Funeral Home tapped into a well-established online tool [...]

Social Media for the Funeral Profession Olympics

The Olympic Medalist’s Guide: Social Media for the Funeral Profession

  This past Sunday marked the last day of the 2012 Olympics. Similar to funeral service, the Olympics are one the world’s oldest traditions known to date.  And, like the Olympics, social media for the funeral profession has helped families feel more connected to your firm than ever before. Better known in the Twittersphere as [...]

Starbucks in Robinson Funeral Home

Opening a Starbucks in a Funeral Home: Genius or Fail?

  We’ve all heard about the recent announcement that Robinson Funeral Home is building a Starbucks in their funeral home, calling it the “Coffee Corner.” I recently read Caleb Wilde’s blog with his take on the project. He questions the logistics of it when he says: “Does this mean that I can sit in the [...]

to-dont-list

A Funeral Director’s “To-Don’t” List

  Most organized people have a To-Do List, but how many of us actually finish those? According to Peter Bregman, hardly any of us do. This is a huge relief to me because now I can let go of all the guilt that has accumulated with each unfinished To-Do list that I own! One key [...]

Baby_Boomer

The Ultimate Guide to Serving Baby Boomers

“There is only one boss. The customer. And he can fire everybody in the company… simply by spending his money somewhere else.” – Sam Walton, Founder of Wal-Mart   The 2010 Census reports that there are currently 79 million Baby Boomers in the U.S. – making up 26% of our population. With an increasing number [...]

O'Connor Mortuary Blog

Why Every Mortuary Should Have a Blog

I always get asked a lot of questions when I tell someone I work at a mortuary… and run their blog. People always ask: “What does a mortuary have to blog about?” – well, that’s a good question! I didn’t know exactly myself until I began working on the project several months ago with my CEO, [...]