It’s not an easy time to be a funeral director. We’ve found ourselves in a snowball effect. The consumers of today aren’t interested in a traditional funeral anymore. And unfortunately, if we aren’t leveraging the Internet to educate our value to consumers, we make it easy for them to choose a direct cremation. In turn, [...]
If you’re in the funeral profession, it’s no secret that cremation and the lack of value of funeral services has made a pretty negative financial impact on most funeral homes. However, there is one aspect of funeral service that’s experienced quite the opposite financial impact. Can you guess which service that is? It’s the pet [...]
“It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Clarence Darrow Thanks to the Internet, there has been a fundamental shift in the way today’s families research and make funeral service decisions. This might not come as a surprise to you, but if [...]
Leadership – there are many ways to define it, but one of my favorite quotes about leadership is John Maxwell’s: “A leader is one who knows the way, goes the way, and shows the way.” Great leadership is the hallmark of a successful business. And like a great leader, your funeral home’s website is the [...]
It’s a tough market out there – no one knows that better than you do. Revenues are falling because people just don’t see the value of a funeral service the way they used to. In this economy, it’s become one more expense to families can’t afford– at least that’s how it seems. A recent funeralOne [...]
Almost every day, you can open up a magazine, read a blog or pick up a newspaper that tells you how you should change the way you run your funeral service operation. At the core of most of these “change” opinions is the Baby Boomers. The Baby Boomers have been altering the landscape that was [...]
About two years ago, a new trend – funeral eCommerce – emerged into the funeral profession. And, as with every new solution, there were some questions and concerns. Is eCommerce affordable? Are we nickel and diming families? Do we need to redesign our website for it? Last year, we addressed those common misconceptions about [...]
Do me a favor Google the term “funeral frauds.” More than likely, your search results page will be full of negative titles like: Unfortunately, there are plenty of funeral home frauds that give funeral service a bad name. And it’s really not fair for the rest of us – who put our families even [...]
It’s Valentine’s Day, which means love is in the air! Speaking of valentines… could your funeral home’s interior use a little extra love this Valentine’s Day? If your funeral home has peeling wallpaper, that infamous “funeral home smell,” or looks like it was decorated circa 1920, chances are it does need a little makeover. [...]
78 million people in the richest, most powerful demographic in the U.S. are making their way into your client family base. And with them, they bring nearly $3.2 trillion in annual spending power. This demographic – the Baby Boomers – have already begun to discount the value of funeral service, causing us to redefine [...]
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