The Ultimate Guide to Funeral Marketing (50 Ideas To Try Today)

Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]

Why Disruption Is Actually Your Funeral Biz’s Secret Ingredient for Success

When the going gets tough, the tough embrace the chaos.  Because the chaos is actually the good stuff. At this year’s ICCFA conference, Chris Keller of Sunset Memorial Park says that disruption is often the thing that spur us to move forward.  Kind of like a not-so-gentle kick in the behind to get us moving […]

Lessons Learned: Advice From The Trenches of Funeral Home Business Ventures and Misadventures

Starting and owning a funeral home is no walk in the park. Just ask Dale Clock, the owner of Clock Life Story Funeral Home and Clock Timeless Pets. At ICCFA this year he shared with us his top lessons learned from running a funeral business as a 4th generation funeral director. Check out Dale Clock’s […]

Superhero Leadership: How You Can Make the World a Better Place At Your Funeral Home

I remember being so inspired after watching the modern day Batman movie (with Heath Ledger as the Joker, of course). I was inspired by the fact that an ordinary man, with no superpowers, was able to transform an entire city.  Today, I want to talk about how you, a funeral professional, aren’t so different from […]

5 Topics Your Families Want to Know More About (And How to Teach Them)

How many times have you attended a workshop, went to a conference, or read a blog that talked about the lack of education families have around the world of funerals? We’ve written about it over a dozen times over the years, like here, here and here. If we’ve been pondering on this topic for years, […]

7 Books To Open Your Mind On The Future of the Funeral Profession (While Your Stuck Inside)

There’s one good thing about being stuck inside while it’s cold and there’s a pandemic: BOOKS. Although you might not have as much time as those who are stuck home unemployed, chances are, with less social functions to go to, you’ve got some time on your hands to become even more of an expert in […]

8 Creative, Pandemic-Proof Ideas For Serving Your Families This Holiday Season

The holidays are meant to be one of the most cheerful times of the year. But for families who have just lost a loved one, this time of the year can be the hardest for them… especially during times of social isolation. Feeling alone during the holidays can be one of the biggest hurdles someone […]

11 Ways A Pandemic Changed Funerals Forever

What happens when a pandemic hits, and everything turns to chaos? Lessons are learned.  Innovations are made.  Evolution becomes a necessity. Whether you like it or not, this pandemic probably taught you a lot. You might feel bitter about these lessons. They might sting a little. But gosh darn it, you learned them. We, as […]

What Makes a Funeral Home Successful During a Pandemic?

Since 2020 began, a lot has changed (here’s a hilarious review of 2020 in case you need it). The way we communicate, connect, work, socialize, do business, eat… pretty much every aspect of our lives has changed since COVID-19 hit us like a giant curveball.  So that means the ideas around success in the funeral […]

Racial Equality Funeral Profession - We Welcome All

6 Ideas for Tackling Racial Inequality in the Funeral Profession

Racism is one of the many elephants in the rooms in the funeral profession. While we’re already warmed up from all the systemic changes from a global pandemic, why not keep the momentum going? Why not address racism in the funeral profession and commit to a new way of being? Here’s a hint… there isn’t […]