Why Increasing Your Pre-Need Leads Is Easier Than You Think

Imagine this: Your funeral home creates a flawless, stupidly simple way for families to research, browse and even plan their funeral, right from your website. The solution you create is so simple that families don’t even need to pick up the phone to call you. Everything they need to know is right there for them. […]

5 Mistakes I Made Running My Funeral Home (And How You Can Avoid Them)

Who knew that this blog post would be such an exercise in self-reflection?   It’s weird to calm my brain down for a few minutes and pause to think about mistakes and mis-steps I’ve made since the inception of my business, Grace Funeral & Cremation Services,  in June of 2009.   I spend so much […]

4 Examples of a Great Customer Experience To Inspire Your Funeral Home

The other day, I came across an article written by a good friend of mine, Dr. Alan D. Wolfelt, on funeral home customer service. There was one sentence in it that particularly struck me that read: “Funeral service just happens to be an old-fashioned, traditional goods- and services-based industry that might suffer more growing pains […]

5 Funeral Homes Who Brilliantly Differentiated Themselves From Their Competition

In today’s times, differentiating your funeral home from the crowd is essential to your success. The funeral homes who are dominating their competition have an understanding of their brand and audience that is tested, multi-dimensional, and proven. Those funeral homes know that in order to succeed, your funeral home must understand these five things: 1. […]

7 Ways to Use eCommerce to Comfort Families

Are you looking for ways to help your community find the perfect gifts to comfort families? E-Commerce may be the tool you’re looking for, and the reason is simple. Through eCommerce, your families can connect with each other and their loved ones faster than ever before. Now, a gift of sympathy and love is literally […]

How to Overcome the Biggest Funeral Marketing Hurdle of All Time

“Well, their grandparents came to us, and their parents came to us, so when the need arises, they’ll come to us, too.” “Why brand ourselves or get out into the community, they know who we are and what we do. It’s just not important.” “All our marketing is word of mouth.” Any of these statements […]

The Biggest Secrets in Funeral Marketing Revealed – Part 3

Inbound Marketing Case Study – Schoedinger Funeral Service In the first two posts of this series, I explained the difference between inbound and outbound marketing, and shared with you 5 ways to incorporate inbound marketing into your funeral business. Now that you have a pretty good idea of what inbound marketing is, I am going […]