Why Funeral Professionals Need To Stop Hating On Cremation

Despite its ever-growing popularity, cremation still hasn’t exactly found favor within the community of funeral professionals. It’s kind of like the new kid on the block… the one from a place we don’t recognize, who we haven’t quite figured out just yet. At least, that’s how the subject of cremation is often regarded by funeral […]

Are Funerals a “Rip Off?” 5 Myths Debunked

Sometimes I’m not sure what’s more dreadful… losing a loved one, or planning their funeral. Both experiences can feel equally overwhelming, especially when it comes to finances. I think part of this stress stems from the stigma surrounding funerals and their cost. Google “planning a funeral” and you’ll probably find articles scattered throughout your search […]

The 3 Biggest Threats To The Funeral Profession… EXPOSED

If you ask funeral professionals what the biggest threat is that’s facing their profession, 9 times out of 10 you will likely get cremation as your answer. In the last few years alone, funeral directors have seen cremation rise from a second-choice funeral service option to families’ most popular pick for end-of-life services… and that […]

4 Tips For Kicking Butt In The Funeral Profession (That You Didn’t Learn In Mortuary School)

Nothing is better than finding your passion in life. For some people, this might be a desire to express your creativity through art or music, or to help people better themselves through education or teaching. But for those in the funeral profession, the journey towards a career full of passion is a little bit different. […]

What Your Funeral Home Website’s Pricing Page Should Really Look Like

Have you ever tried finding out the price of a funeral service… as a customer? It’s not exactly an easy task. For some reason, many funeral home websites don’t make it easy for families to find the prices, which to me, sounds downright crazy. Even when you do come across the rare funeral home website […]

Value Vs. Price: What’s More Important to Your Families?

A few years ago, this controversial video made its rounds on the Internet: In the video, innocent diners at one of California’s finest restaurants were tricked into purchasing $7 bottles of water that they believed came from the finest glaciers, valleys and rainforests in the world, containing antioxidants and other vitamins that were “good for […]

How To Foster Innovation At Your Funeral Home

One of my favorite feelings in the world is when myself and the funeralOne team get together to toss around our wildest ideas for a new project. When the passion begins to flow, we know we’re truly on to something great. After all, new ideas are usually what spark innovation, passion and collaboration in a […]

5 Funeral Homes Who Brilliantly Differentiated Themselves From Their Competition

In today’s times, differentiating your funeral home from the crowd is essential to your success. The funeral homes who are dominating their competition have an understanding of their brand and audience that is tested, multi-dimensional, and proven. Those funeral homes know that in order to succeed, your funeral home must understand these five things: 1. […]

How To Create a Meaningful Vision For Your Funeral Home

Question: What is your funeral home’s vision statement? Do you know what it is? If you do, do me a favor and write it down…now. Chances are, if you didn’t write it down, it was for one of three reasons: 1) You don’t know what it is 2) You forgot it or 3) You don’t […]

These 10 Real Funeral Home Testimonials Reveal What Families Truly Want

What really attracts client families to your funeral home? What turns them away? There’s a lot of research out there about how families see your funeral home, but the best way to find out is to hear their real stories about their experience with you. That’s why we’ve collected 10 REAL reviews to get families’ […]