A Beginner’s Guide to Search Engine Optimization Most of you have probably heard the terms “search engine optimization” or “SEO” but don’t really know what it means or how it impacts your funeral firm. But lucky for you…we do! Without overwhelming you with too much information, we’ve outlined the basic what’s, why’s and how’s for [...]
Establishing yourself as a thought leader among your community and your client families is the best word-of-mouth marketing you could do for your funeral firm to gain credibility, recognition and trust. Here are some ways you can use your funeral firm’s website to establish yourself as a resource not just among your client families, but [...]
Tradeshows like NFDA are a great way to network—get your name out there, meet influential people within the funeral profession, see the latest and greatest products and services—but they can also be overwhelming. You spent three days attending workshops and presentations, visiting hundreds of booths, and gathering endless amounts of business cards and brochures, but [...]
In my post Planning a Funeral: Before and After Web 2.0 I briefly touched on how families of today use funeral websites as resources when selecting funeral services. But let’s take a deeper look at what exactly it is families are looking for. Thanks to the Internet, families are already forming opinions about you and [...]
Your Funeral Home Website Must Rise Above the Online Clutter There is nothing fun about arranging a funeral service. Most people have probably only attended a few of them during their lives and have no idea about what’s required. To add to their grief, many potential clients have never been the one responsible for planning [...]
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