Value Vs. Price: What’s More Important to Your Families?

A few years ago, this controversial video made its rounds on the Internet: In the video, innocent diners at one of California’s finest restaurants were tricked into purchasing $7 bottles of water that they believed came from the finest glaciers, valleys and rainforests in the world, containing antioxidants and other vitamins that were “good for […]

How To Foster Innovation At Your Funeral Home

One of my favorite feelings in the world is when myself and the funeralOne team get together to toss around our wildest ideas for a new project. When the passion begins to flow, we know we’re truly on to something great. After all, new ideas are usually what spark innovation, passion and collaboration in a […]

5 Funeral Homes Who Brilliantly Differentiated Themselves From Their Competition

In today’s times, differentiating your funeral home from the crowd is essential to your success. The funeral homes who are dominating their competition have an understanding of their brand and audience that is tested, multi-dimensional, and proven. Those funeral homes know that in order to succeed, your funeral home must understand these five things: 1. […]

How To Create a Meaningful Vision For Your Funeral Home

Question: What is your funeral home’s vision statement? Do you know what it is? If you do, do me a favor and write it down…now. Chances are, if you didn’t write it down, it was for one of three reasons: 1) You don’t know what it is 2) You forgot it or 3) You don’t […]

These 10 Real Funeral Home Testimonials Reveal What Families Truly Want

What really attracts client families to your funeral home? What turns them away? There’s a lot of research out there about how families see your funeral home, but the best way to find out is to hear their real stories about their experience with you. That’s why we’ve collected 10 REAL reviews to get families’ […]

25 Quotes On Funeral Customer Service From The Best And Brightest

There’s a reason why they call our industry “funeral SERVICE”. And it’s because your families’ customer experience is at the center of your business. It’s true, great customer service has always been and will always be one of the most important competitive advantages for any funeral home. After all, without happy customers, you don’t have […]

One Simple Trick To Truly Understand Your Families

If you’re in the funeral profession, you know that serving your families with kindness and compassion is at the forefront of importance. But the million dollar question is…How well do you REALLY know your families? Like we’ve been preaching for years, the families of today are different from the ones you might be used to […]

The Ugly Truth Part 2: What Baby Boomers ACTUALLY Want From Funeral Service

In a recent blog post, The Ugly Truth: Baby Boomers’ Thoughts on Funeral Service, we learned how funeral service’s biggest demographic felt about funeral service. More importantly, we learned about their negative feelings towards traditional funeral services. After all of the discussion the blog post sparked, I thought it would be a good idea to […]

9 Pieces Of Funeral Service Advice To Live By

  I started the funeralOne blog back in 2009 because there were far too few resources addressing the successes, questions, ideas, trials, and tribulations funeral professionals face throughout their journey. And thankfully, over the years, the response has been through the roof. It’s rewarding to see first-hand how big of an impact  funeral professionals throughout […]

Funeral Professionals: How to be a Hero in Your Community

It’s a bird; it’s a plane; it’s a … funeral professional?! When you think about the funeral profession, superheroes are the last thing on your mind, but I believe that anyone can be a hero, no matter what their job is. According to an inspiring guide to heroism I read recently, being a hero takes […]