The other day, a good friend of mine told me to try this new restaurant in downtown Detroit that has the BEST darn Cuban sandwiches… ever. And after reading some reviews on Yelp and Google my inner foodie began to yell “YES!! A cool, new restaurant!” Excited to try this new Cuban restaurant, I gave [...]
“Social media is like teenage sex… everybody wants to do it, but nobody knows how. And when it’s over, you wonder why it wasn’t better.” That’s how Ryan Thogmartin, founder of DISRUPT Media Group and Connecting Director’s, described social media during his presentation “Social Media May Be Meaningless” at ICCFA today. Ryan’s case was pretty [...]
Is your funeral home thinking about entering the world of social media? If you are, then here’s my first tip for you: get on Facebook! Why should Facebook be your top choice? For starters, it’s the largest social network in the world. – 93% of adults in the U.S. who use the Internet are on [...]
78 million people in the richest, most powerful demographic in the U.S. are making their way into your client family base. And with them, they bring nearly $3.2 trillion in annual spending power. This demographic – the Baby Boomers – have already begun to discount the value of funeral service, causing us to redefine [...]
2012 is almost over! It was the year where social media exploded, cremation continued to rise, and the Baby Boomers took over our demographic more than ever. But before we put our party hats on and count down into the new year, let’s look back on 2012 and see what we can learn from [...]
One of the biggest challenges of funeral marketing is that the services we provide aren’t exactly something people really want to talk about until it’s absolutely necessary. One key marketing strategy that many businesses turn to is encouraging word-of-mouth referrals from their clients. And believe it or not, funeral service can benefit from word-of-mouth marketing [...]
I recently received an email from a funeral director who was interested in blogging for his funeral home: “Hi Joe, I am looking into blogging on our funeral home website. I have looked at a few online, some are really good, but some aren’t. I was told to keep it 500 words or [...]
Have you ever been to a funeral home website that looks like it was designed by a next-door-neighbor instead of a web design company? Or even worse, has your own site not been updated since Y2K? Unfortunately, a lot of funeral home websites fall into this category. Usually, these sites will have small fonts, [...]
One of the biggest challenges of the funeral profession today is getting a competitive edge, especially in today’s changing times. Now more than ever, competition is fierce. In fact, in a recent study done called The State of Funeral Marketing, 40% of funeral professionals felt competition was their biggest challenge. The good news is [...]
When you hear the word “innovation” you usually think of people and companies like Apple, Zappos, Mark Zuckerburg and Bill Gates. And when most people hear the words “funeral profession,” they don’t usually think innovation. Fortunately for us, those people are wrong. The truth is, innovation occurs all the time in this profession. And now [...]
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