Why Having A Trustworthy Funeral Home Brand Is More Important Than Ever

When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]

How to Keep Your Funeral Marketing Relevant in 2018

One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]

14 Easy Ways to Be a Better Communicator With Your Families

After spending nearly a decade working with funeral directors, there is one thing I find to be the most challenging for them. Can you guess what it is? Effective communication! More specifically, communicating the value of their services to families. Of course, before we communicate with families, we’ve got to make sure we’re good in […]

4 Mindset Shifts to Radically Change Your Funeral Marketing

We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]

What Cremation Families Really Want (And How to Offer It)

Why is it that families choose cremation more often than they choose traditional funeral services? This – it’s the question of the decade, isn’t it? At ICCFA 2018, Doug Gober, president and owner of Gober Strategic Capital, believes he might have a hunch on why. According to Doug, this choice points to a larger dilemma […]

Socialnomics – Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World

One thing we’re always excited for when the ICCFA convention rolls around is the opportunity to seek new inspiration, learn and grow. This year, #1 bestselling author, Erik Qualman’s session, “Socialnomics: Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World” was one we couldn’t miss! Read on for our key insights. In this digital-age […]

Have You Taken a Walk In Your Client Families’ Shoes Lately?

When’s the last time you took a walk in your client families’ shoes? This might sound like a silly question for some people. But taking on the perspective of your client families’ is one of the most important things you can do for your business… especially in a world where tradition and “the old way […]

The Most Important Things Families Compare When Shopping For Funeral Services

When shopping around for a service and comparing prices, consumers no longer enter a store as a first step. They go online. In fact, almost three-quarters (72%) of shoppers start their buying process on the internet, and 36% of people will spend at least a half hour on that digital research. But what is it […]

6 Things We Learned In 2017 That Will Change Funerals Forever

As 2017 has officially come to a close, there’s no better exercise than to reflect on the past twelve months — skills acquired, discoveries made, lessons learned. What has made 2017 unique? What have we gained in the previous year that we can use to make the next year even better? In that spirit, funeral […]

How Funeral Homes Can Honor Breast Cancer Awareness Month

The statistics that surround breast cancer are startling: On average, a woman is diagnosed with breast cancer every two minutes 1 in 8 women will be diagnosed with breast cancer in their lifetime 1 woman will die of breast cancer every 13 minutes Over 3.1 million breast cancer survivors are alive in the United States […]