How Funeral Homes Can Honor Breast Cancer Awareness Month

The statistics that surround breast cancer are startling: – On average, a woman is diagnosed with breast cancer every two minutes – 1 in 8 women will be diagnosed with breast cancer in their lifetime – 1 woman will die of breast cancer every 13 minutes – Over 3.1 million breast cancer survivors are alive […]

16 New Marketing Statistics That Could Make Or Break Your Funeral Business

Funeral directors tend to have a steep grudge against online marketing. But they’re not the only ones… any community-based business that thrives on face-to-face service and creating experiences is going to be hesitant about the importance of marketing themselves on the internet. After all, your families are your customers, and they live right down the […]

4 Ways Ignoring Your Funeral Home Facebook Page Makes You A Rookie

I know what you’re thinking… “Another article on why Facebook is important? That’s old news.” And I don’t blame you. After all, this popular social media website has been around for 13 years now, and it seems as though everyone and their dog now has a Facebook page. But the truth of the matter is, […]

The One Place Where Your Funeral Home’s Dropping The Ball

No business professional enjoys having to sell someone on the value of what they do. In an ideal world, all of the families in our community would fully understand the healing power that a funeral service can bring during a time of loss. They would be running to us, excited for the possibility to celebrate […]

Live from NFDA: How To Connect Families To The Value of Your Funeral Services

This week the funeralOne team is down in Philadelphia for one of our favorite events of the year — the National Funeral Directors Convention. But this trade show is much different than anything you’ve seen from funeralOne before… we’re bringing the future of funerals to #NFDA2016 through virtual reality experiences, top-secret sneak peeks into what […]

4 Misconceptions Funeral Pros Have That Are Killing Their Business

Alright… we’ve got a confession to make. This article isn’t about funeral trends, Baby Boomers, cremation vs. burial, or any of the other funeral misconceptions that we regularly debunk here on the funeralOne blog. Today we’re talking about a topic that is much more controversial in the funeral profession … digital marketing. BUT WAIT!  Before […]

Five Great Pieces of Advice Funeral Directors Can Give AFTER The Funeral

As a funeral director, you help families through what may be the most difficult days of their life. But in many cases, after the final service or burial, you part ways and may not see each other again unless they ask you to handle the funeral of another loved one. But while your part might […]

5 Successful Funeral Marketing Tactics We Tested So You Don’t Have To

Every funeral professional knows the basics of small-business marketing. You need to have a social media presence, you should have a solid advertising game plan, and you need to develop good relationships so that you can gather as many referrals as possible. But if you think that’s all it takes to stand out it today’s […]

4 Sure-Fire Ways To Blow Away Your Funeral Home’s Competition

Sometimes it might feel like it’s impossible to stand out from the competition in the funeral profession. Maybe you’ve come to the conclusion that your families are just price shoppers. Or maybe you just think families in your community are always going to chose the funeral home they’ve always gone to, which may or may […]

5 Ways To Help Your Families See The Value In Funerals

I remember the first time I attended a funeral like it was yesterday. It was my grandfather’s service, and I cherished him like he was my father. I was only 13 years old, and as an aspiring writer, I asked to give the eulogy for his ceremony. Although it was just a small ceremony, and […]