When you hear the word “innovation” you usually think of people and companies like Apple, Zappos, Mark Zuckerburg and Bill Gates. And when most people hear the words “funeral profession,” they don’t usually think innovation. Fortunately for us, those people are wrong. The truth is, innovation occurs all the time in this profession. And now [...]
I was visiting with a friend the other day and I noticed that she had HGTV on her TV… again. It seems like this cable channel is on almost all the time. And she wasn’t the first person that I noticed watching this show. In fact, recent ratings show HGTV ahead of the [...]
Funeral service just isn’t what it used to be. The traditional send-off has in many cases been replaced by direct cremation or low cost services. But that’s not the way it has to be. There are many fingers we can point and many excuses we can come up with, but have we ever considered [...]
Ryan Thogmartin, founder of DISRUPT Media Group and Connecting Directors, isn’t just your average “funeral guy”. He doesn’t believe in suits, loves social media and technology. In fact, he rounded up a group of like-minded people … and created the largest online community in the funeral profession today. Ryan didn’t build his social empire overnight, but [...]
It’s Halloween! It’s time for trick-or-treaters, Halloween candy stomach aches, brains in a bag, drive-thru funerals… you know, the usual. I’ve saved all the disturbing funeral service trends I’ve discovered online just for Halloween. Because really, what’s scarier than Walmart caskets and cheesy funeral home advertising? While you’re in the Halloween spirit, enjoy these [...]
“…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Fast Company The Decline of Traditional Marketing As the Baby Boomers continue to flock to the Internet, the marketing channels we’ve always used are becoming less effective and more irrelevant. The decline of traditional or “outbound” [...]
Ah, the Baby Boomers. By 2017, they’re expected to make up half of the population. And they’re changing the game when it comes to funeral marketing. There are a lot of misconceptions about Baby Boomers and how to market to them, and it’s about time we cleared those up. Why? Because the way we used [...]
10 years ago, a truly monumental thing happened at Posey Funeral Directors. After 120 years in business, we decided to get a website. Our funeral home website brought up some very large concerns for our firm like: who’s actually going to use this site? Is it going to be worth the money we’ll have to [...]
“Everyone has a story, of a good death or a hard death, and we know the difference between those two stories is often whether they have the conversation.” – Ellen Goodman, Co-founder of The Conversation Have you heard about The Conversation Project yet? Recently founded by Boston Globe columnist, Ellen Goodman and former Medicare chief, [...]
Have you joined the social media bandwagon yet? If not, you could be missing out. In this informational video below, Al Creedy and funeralOne CEO, Joe Joachim, discuss why social media is extremely valuable to the funeral profession. They talk about: – The impact Facebook and other social networks have on the funeral profession – [...]
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