5 Successful Funeral Marketing Tactics We Tested So You Don’t Have To

Every funeral professional knows the basics of small-business marketing. You need to have a social media presence, you should have a solid advertising game plan, and you need to develop good relationships so that you can gather as many referrals as possible. But if you think that’s all it takes to stand out it today’s […]

4 Sure-Fire Ways To Blow Away Your Funeral Home’s Competition

Sometimes it might feel like it’s impossible to stand out from the competition in the funeral profession. Maybe you’ve come to the conclusion that your families are just price shoppers. Or maybe you just think families in your community are always going to chose the funeral home they’ve always gone to, which may or may […]

5 Ways To Help Your Families See The Value In Funerals

I remember the first time I attended a funeral like it was yesterday. It was my grandfather’s service, and I cherished him like he was my father. I was only 13 years old, and as an aspiring writer, I asked to give the eulogy for his ceremony. Although it was just a small ceremony, and […]

18 Mock Awards That Every Funeral Director Should Hand Out

If there are two things you can never get enough of while working at a funeral home, they are a sense of humor and recognition. When you have a career which requires you to comfort those suffering from loss, most times without even a thank you, sometimes things can get heavy. So what do you […]

4 Powerful Social Media Apps Your Funeral Home Isn’t Using (But Your Families Are)

There’s a reason it seems like everyone and their dog is on Facebook: They are. More than (ready for this?) 1.5 billion people use Facebook daily. Social media is responsible for connecting people all over the world who otherwise would have no method of communication with one another, however passive that communication may seem. Utilizing […]

How Online Reviews Can Build Your Funeral Home’s Future

Is your funeral home looking for new ways to attract more families? Do you find yourself struggling to find new content for your marketing materials? Are you looking for ways to boost your online presence? Then I’ve got some great news for you… There’s a secret recipe to your funeral home’s marketing that you may […]

5 Famous People Who Got Their Start In The Funeral Profession

I love telling people that I work in the funeral profession. And I wish that I could say it was for righteous reasons… yes, I feel honored to work in such an amazing profession, and I am always singing the praises of the heroic, selfless people who I get to work alongside. But, I have […]

6 Steps to Avoid Advertising Mistakes in Your Funeral Home Marketing

Gone are the days of families relying on newspapers, Yellow Pages ads and commercials to find the services they want to utilize. Today, people are online. They don’t watch TV, they stream Netflix. They don’t read the newspaper, they skim digital headlines. They don’t have a phonebook, they look businesses up on Google. If you […]

7 Blog Post Topics That Will Bring Families To Your Website

Funeral professionals (and business professionals, in general) constantly underestimate the power and importance of blogging. Sure, to you it may seem like one more task on your mile-long to do list, or one more step you have to take in the digital space in order to keep up with today’s changing families. But the truth […]

Ryan Thogmartin Shares The Do’s, Don’ts and Future of Facebook Obituaries

When speaking with funeral home owners and directors about our social media services, the question of whether to post obituaries on the funeral home’s Facebook page often comes up. Some folks think it is counterintuitive for Facebook users to Like an obituary (this is about to change as we explain below). But others believe that […]