Whether you are just getting the hang of social networking or have already dipped your toes in the water, there is always room for improving your online profiles to boost your funeral business. If you haven’t created a LinkedIn profile already, it is time to jump on the bandwagon. Though some may feel that LinkedIn [...]
“You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.” - Seth Godin Imagine you’re on a road trip in the middle of the country, and you spot some cows on a field. Even though you’ve seen a MILLION cows before, I know you’re going to look at those [...]
Does social media marketing intimidate or confuse you? Do you wonder if social media is even important for the funeral profession? If you find yourself thinking that way, you’ve come to the right place. Many funeral professionals still aren’t sure how to interact with their virtual communities on Facebook. Or, they still haven’t taken [...]
This past Sunday marked the last day of the 2012 Olympics. Similar to funeral service, the Olympics are one the world’s oldest traditions known to date. And, like the Olympics, social media for the funeral profession has helped families feel more connected to your firm than ever before. Better known in the Twittersphere as [...]
1. Compare your websites with the Wayback Machine The Wayback Machine is a free tool that has taken snapshots of websites since 1996. Simply enter a website URL into the tool and *POOF* like magic, you can see what your competitor’s website has looked like through the years by browsing through the archive of [...]
“There is only one boss. The customer. And he can fire everybody in the company… simply by spending his money somewhere else.” – Sam Walton, Founder of Wal-Mart The 2010 Census reports that there are currently 79 million Baby Boomers in the U.S. – making up 26% of our population. With an increasing number [...]
funeralOne CEO and Founder Joe Joachim sits down with Funeral Consultant Al Creedy to talk about the NEW client family journey. They talk about how the client families of today are changing, why the funeral profession should catch up, and how we can start building brand loyalty with social media. Check it out:
A few months ago, I decided to try Five Guys for the first time. After hearing about how awesome their burgers were from practically everyone I knew, I gave in. When I walked into the restaurant, the first thing I noticed was floor-to-ceiling raving reviews on their burgers. Plastered everywhere were quotes from well-known sources [...]
Since the beginning of time (or since the launch of Facebook in 2004), connecting with customers through social media has been a continual learning process. But when the Facebook Timeline was released in January 2012, a new kind of interaction between customers and businesses was born. Companies like Coca-Cola, Ben & Jerry’s and Tela [...]
Twitter. Have you heard of it? Yes, the word does sound a lot like the noise a bird makes on an early Sunday morning. The term “twitter” actually means “chirps from birds.” When using Twitter for your funeral home social media strategy, think of it as the noise that your funeral home makes. But, [...]
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