8 Trends for 2017 That Funeral Pros Can’t Afford To Ignore

There’s nothing like the start of a new year to give businesses a clean slate. Along with a budget reset, the turning of the calendar page signals a time to refresh everything else, including your marketing efforts and the services you offer. It’s hard to miss the ubiquitous list articles in virtually every industry, detailing […]

The 3 Biggest Threats To The Funeral Profession… EXPOSED

If you ask funeral professionals what the biggest threat is that’s facing their profession, 9 times out of 10 you will likely get cremation as your answer. In the last few years alone, funeral directors have seen cremation rise from a second-choice funeral service option to families’ most popular pick for end-of-life services… and that […]

A Cheat Sheet For Exploding Your Pre-Planning Leads

“The best loved stores are not from books or films, but those from our own families.” – Jayne McGarvey, Genealogy Technology has transformed many aspects of our life for the better… we’re able to communicate and share information with people all over the world, we have access to more education and learning that we could […]

The Most Touching Funeral Moments of 2016

For many families, a funeral can feel like sad, somber affair… and understandably so. As much as we talk about funerals as a celebration of life and a chance to memorialize the ones that mean the most to us, they also mark the passing of someone whose life will be immensely missed. But out of […]

No More Excuses… These 9 Tools Will Bring You Funeral Success In 2017

As soon as you enter the month of January, there is simply no escape from the topic of resolutions. Whether it’s defining personal goals for the upcoming year, or listing out the professional challenges that may be in the way of business success, it seems like everyone around us has a set plan for what […]

4 Skills That Will Make You A Better Funeral Professional In 2017

Last month, we got the chance to catch up with some of the most innovative funeral professionals in the industry and chat about the many ways in which they are altering families’ views about what it means to have a funeral. For some professionals, the focus was on presenting fresh, new service options that centered […]

The 6 Cornerstones of Funeral Service That Guide Everything

The goal of a funeral director should not be to increase call volume, revenue per call, or to get as many families as possible through their doors each year. No… the ultimate goal of any funeral professional should be to provide nurturing care to the families that they serve through the essential cornerstones of the […]

The One Place Where Your Funeral Home’s Dropping The Ball

No business professional enjoys having to sell someone on the value of what they do. In an ideal world, all of the families in our community would fully understand the healing power that a funeral service can bring during a time of loss. They would be running to us, excited for the possibility to celebrate […]

How To Provide Value To Every Family Walking Into Your Funeral Home

When it comes to finding business success, there are all kinds of workshops, classes, blogs or seminars out there that promise to hold the secrets to prosperity. Some experts might swear by a closely guarded sales pitch, or a recipe of tried and true marketing tactics that bring in new customers. But the truth is, […]

6 Ways To Thrive (Not Just Survive) In The Future of Funerals

What will the funeral profession look like in 10, or even 20 years? Well, that’s hard to tell… Think about 20 years ago, before the advent of the web, or Google, or cell phones. Oh, how different customer experience (and life) was then! Looking at just how much of the landscape of the funeral profession […]