How To Be A Better Communicator with Your Families [Slide Deck]

Building a strong foundation of great communication is the first step of successful funeral marketing, customer service, aftercare, and everything in between. We recently put a blog post into the world on creating great communication inside the funeral home, and got so much feedback from it, that we’ve decided to make a slide deck based […]

7 Questions That Will Start Attracting More Ideal Client Families

So many experts will tell you that strategy is going to improve your funeral marketing. In many ways, I agree. Strategy IS important But what I’ve found from personal experience is that when it comes to attracting families, it’s not so much about reaching out, than it is about becoming magnetic. Magnetic? Yes, magnetic. Meaning, […]

15 Questions Every Funeral Director Should Ask When You’re Overwhelmed

I have lived a long life and had many troubles, most of which never happened. —Mark Twain Ahhhhh, the feeling of overwhelm. A feeling I imagine you’ve felt before if you’re a funeral professional. If it’s here, allow it to take its shoes off. Welcome it in. Maybe you’re used to this feeling, or maybe […]

Winners Always Quit (And 6 Other Principles of Funeral Home Success)

Batesville Masters Club member Dave Shank was a Kansas funeral director for nearly two decades, so it comes as no surprise that he has distinct habits and principles that have guided him in his career. At ICCFA, Dave shared with us his favorite guiding principles of excellence, based on the book ‘Winners Always Quit’, by […]

Lead from the Front: 5 Healing Powers of Great Leaders

What makes a powerful leader? According to Colonel David Sutherland, it’s all about how you show up in the moments of chaos. And in the times we are facing now, with everything changing, sometimes it feels like nothing short of chaos. At ICCFA in Las Vegas, Sutherland inspired us with his stories of facing trauma […]

7 Easy Ways to Reignite Your Passion as a Funeral Director

I recently read a statistic that more than half of Americans feel disengaged in their jobs! This made me sad for that half of our population, and I wondered if it’s the same in the funeral profession. I know long hours and very little work life balance can be tough on the psyche, and can […]

Changing the Cremation Paradigm: Getting Cemeteries Back in the Game

If there’s one trend that has surpassed all others in the death care industry, it’s cremation. This should come as to no shock to you, as a reported 48.5% of families are choosing cremation these days. But what are families doing with their cremated remains? According to Chris Keller, Vice President of Albuquerque-based French Funerals-Cremations […]

Why Having A Trustworthy Funeral Home Brand Is More Important Than Ever

When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]

How to Keep Your Funeral Marketing Relevant in 2018

One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]

14 Easy Ways to Be a Better Communicator With Your Families

After spending nearly a decade working with funeral directors, there is one thing I find to be the most challenging for them. Can you guess what it is? Effective communication! More specifically, communicating the value of their services to families. Of course, before we communicate with families, we’ve got to make sure we’re good in […]