“Going green” is no longer about the choices you make in your daily life—it’s also about the choices you make in your afterlife. There is a growing interest among today’s environmentally conscious to seek out alternative methods for burial, that they believe will have less of an impact on the earth. With yesterday being Earth [...]
I first saw this obituary in the post Unconventional Obituaries, Get Prepared For The Future on ConnectingDirectors.com, and it got me thinking about how difficult it can be to write an obituary that truly represents the life lived. Check out this crazy, unconventional obituary (trust me, it’s worth it) and think about how you can [...]
Bear with me for a minute, will you? Dust off your imagination, and picture this: your merchant ship, the Compassionate, is caught in rough seas. Your crew members are working as hard as they can to regain control of the ship, but they’re tiring. Now, you find a pirate vessel is outflanking you, and everyone [...]
It’s not often that you can refer back to your 5-year-old self for life lessons. But as eCommerce presents a new opportunity to generate revenue and provide convenience, it’s important to know the basics! Here are the ABC’s of selling sympathy gifts and flowers on your funeral home website: A – Make sure you find [...]
One of the key components to growing your funeral firm, is to grow the number of families you serve. However, in order to effectively attract more families—especially the less traditional families of today—you need to understand who they are. But how well do you really know your families? In today’s blog post, I’m going to [...]
Five years into the future? I’m lucky if I can predict what I am doing next week!! That being said, enjoy these prognostications! My first one is that many of you will wonder if I had to look up that 5 syllable word! In no particular order, here is what I’m predicting the funeral profession [...]
Today marks the 6 month anniversary of the death of legendary innovator and entrepreneur Steve Jobs. Jobs, who was best known for his achievements as co-founder and CEO of Apple, is considered the most influential inventor of our time. But Jobs’ success wasn’t only in his ability to engineer and design quality products—it was in [...]
Most of you are highly experienced funeral professionals—coming from a long-line of funeral home owners, directors and embalmers—operating a funeral home that has been passed down from generation-to-generation. But what separates your funeral home from your competitors? And how can you transition your funeral home from being good, to being remarkable? I’ve compiled a list [...]
The demand for sympathy gifts and flowers is high, and expected to grow exponentially in the coming years. What may surprise you is that demand for these items on the Internet is strong as well. With more than 200,000 searches for sympathy gifts and flowers each month on Google alone, there is a growing opportunity [...]
It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power. – Alan Cohen I think [...]
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