I recently came across an article that surveyed Baby Boomers, asking them to select and submit images that represented their feelings about traditional funerals. The submissions were rather surprising. All of the images were oozing with dark colors and sorrow. One person even submitted a photograph of a shark to represent his anxiety and feelings [...]
One of the biggest challenges of the funeral profession today is getting a competitive edge, especially in today’s changing times. Now more than ever, competition is fierce. In fact, in a recent study done called The State of Funeral Marketing, 40% of funeral professionals felt competition was their biggest challenge. The good news is [...]
When you hear the word “innovation” you usually think of people and companies like Apple, Zappos, Mark Zuckerburg and Bill Gates. And when most people hear the words “funeral profession,” they don’t usually think innovation. Fortunately for us, those people are wrong. The truth is, innovation occurs all the time in this profession. And now [...]
Funeral service just isn’t what it used to be. The traditional send-off has in many cases been replaced by direct cremation or low cost services. But that’s not the way it has to be. There are many fingers we can point and many excuses we can come up with, but have we ever considered [...]
Ryan Thogmartin, founder of DISRUPT Media Group and Connecting Directors, isn’t just your average “funeral guy”. He doesn’t believe in suits, loves social media and technology. In fact, he rounded up a group of like-minded people … and created the largest online community in the funeral profession today. Ryan didn’t build his social empire overnight, but [...]
A few weeks ago an article on funeral personalization made the national news about the “King of Beers.” I found it deeply concerning, but not for the reasons you probably think! Here is a quick re-cap: a man from Louisiana requested that he be buried in a casket adorned with the logo of a [...]
Are you looking for ways to provide more value to your families, but aren’t sure how? If so, you’re not alone. In fact, almost 60% of funeral professionals see service value as a challenge for them. So what is your plan of attack to provide more value? You might think you need months of [...]
What if I told you your funeral home could generate thousands of dollars of new found revenue from your website without lifting a finger? You’d probably call me crazy, right? Well, for Wasik Funeral Home, it’s more than possible. So how did they do it? Wasik Funeral Home tapped into a well-established online tool [...]
I just finished reading a horribly boring article regarding home funerals published by Ms. Holly Stevens (a self-proclaimed funeral consumer advocate). The article rehashed the negative feelings concerning funeral undertakers, like Lisa Carlson has done for years (and has seemingly made a living doing so). One new twist Ms. Steven’s took was referring to [...]
Last weekend, I lost two of my very good friends. One was killed by a drunk driver. One was t-boned by someone who was texting and driving. These individuals were only 21 and 22 years old. They were young, ambitious people with big dreams, and many people in my community were affected by their deaths. [...]
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