Every funeral professional knows the basics of small-business marketing. You need to have a social media presence, you should have a solid advertising game plan, and you need to develop good relationships so that you can gather as many referrals as possible. But if you think that’s all it takes to stand out it today’s […]
There’s a lot of excitement out there about environmentally-friendly death options and simpler after-death care practices. And there is also a great deal of confusion. Pick just about any online article or webpage that tries to explain the phenomenon of home funeral, green burials, or any combination of the two, and you’ll quickly get buried […]
Advertising executives, teachers, and doctors kind of have it made… at least in one regard. Most of the time when you flip on a TV drama, the main characters work in one of these professions. Now we all know a regular day on Grey’s Anatomy isn’t exactly an accurate depiction of a doctor’s workday, but […]
If I had a nickel for every time someone assumed something hilariously awful about the funeral profession, I’d be swimming in a pool of money with a top shelf margarita in my hand. Ok, maybe that’s a bit of an exaggeration. But, it’s no secret that a career in the funeral profession is very different […]
I was recently at a funeral industry convention when I ran into a familiar problem: Between attending educational sessions, networking with funeral professionals and manning our booth, I had to cram in some time to recharge so I could continue working. (That meant eating.) Fortunately, there was some food available on the convention floor, but […]
If you are sharing memorial videos at your funeral home, then you know just how powerful and moving this single product can be when it comes to helping your families memorialize their loved ones. Sure, pictures can help to bring up old memories or help your families learn a little more about the life of […]
I have a lot of respect for funeral professionals. After heading up funeralOne’s The Sympathy Store for six years, I still have not found the perfect formula of what to say when it comes to personal loss. Do you offer words of sympathy? Do you try to relate to the person’s grief? Sometimes it’s just […]
This article is a guest post written by Kristan McNames, CFSP, Certified Funeral Celebrant, and owner of Grace Funeral & Cremation Services in Rockford, Illinois. As a funeral director I’ve planned and have been present at what seems like a million funerals. I’ve cringed when the open mic (“Hey, come share a memory with the […]
There is no one in our lives quite like our dad. For many people, a dad is the closest thing that we’ll ever have to a real life superhero. He’s our own personal Mr. Fix-It, our go-to source for wisdom and jokes, or even our first best friend. So when it comes time for Father’s […]
We talk a lot about the importance of a great funeral home website when it comes to reaching families and adding value to your services. And it’s not just because we create websites, but because we understand how completely essential they are for connecting with your families. But having an easy-to-navigate, educational website is important […]
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