If you’ve ever seen me perusing Google in my office at funeralOne, you’d probably notice that I have about 500 web pages open and I tend to click through them faster than your eyes can keep up with. Almost every time someone witnesses that, their first question is usually something along the lines of [...]
“…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Fast Company The Decline of Traditional Marketing As the Baby Boomers continue to flock to the Internet, the marketing channels we’ve always used are becoming less effective and more irrelevant. The decline of traditional or “outbound” [...]
When you’re searching for things on Google, Bing or Yahoo, which search results do you click? Chances are, you probably choose the links that are near the top of the search results page. And you’re not alone – in fact more than 50% of search engine clicks go to the #1 position. Do me [...]
Do me a favor and go to your funeral home website right now. Can you honestly say you’re proud of it? If not, I have some bad news for you… …your current website is probably turning business away. Even worse, your potential families are choosing your competitors because of their funeral home website. Here [...]
Whether you are just getting the hang of social networking or have already dipped your toes in the water, there is always room for improving your online profiles to boost your funeral business. If you haven’t created a LinkedIn profile already, it is time to jump on the bandwagon. Though some may feel that LinkedIn [...]
A few months ago, I decided to try Five Guys for the first time. After hearing about how awesome their burgers were from practically everyone I knew, I gave in. When I walked into the restaurant, the first thing I noticed was floor-to-ceiling raving reviews on their burgers. Plastered everywhere were quotes from well-known sources [...]
A Beginner’s Guide to Search Engine Optimization Most of you have probably heard the terms “search engine optimization” or “SEO” but don’t really know what it means or how it impacts your funeral firm. But lucky for you…we do! Without overwhelming you with too much information, we’ve outlined the basic what’s, why’s and how’s for [...]
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