4 Examples of a Great Customer Experience To Inspire Your Funeral Home

The other day, I came across an article written by a good friend of mine, Dr. Alan D. Wolfelt, on funeral home customer service. There was one sentence in it that particularly struck me that read: “Funeral service just happens to be an old-fashioned, traditional goods- and services-based industry that might suffer more growing pains […]

5 Funeral Homes Who Brilliantly Differentiated Themselves From Their Competition

In today’s times, differentiating your funeral home from the crowd is essential to your success. The funeral homes who are dominating their competition have an understanding of their brand and audience that is tested, multi-dimensional, and proven. Those funeral homes know that in order to succeed, your funeral home must understand these five things: 1. […]

How O’Connor Mortuary Reinvented Their Business With Social Media

Is your company accurately represented on social media? Are you aware that Internet users evaluate your online presence and determine your relevancy and value based on the impression or “social proof” that sites like Facebook give? Well, they do, and here’s the story of how our mortuary, O’Connor Mortuary, went from not knowing anything about […]

Why You Should Break Out Of Your Comfort Zone (And How To In 7 Easy Steps)

Anyone that knows me will tell you that I’m not afraid to push the envelope and rewrite the rules. Why? Because playing by the rules is what leads to mediocrity. When I founded funeralOne, I had no VC funding, no trust fund, no product and only 1 employee. You might ask me, “How the heck […]

[CASE STUDY] How Schoedinger Funeral Home Transformed Their Business

Operating a funeral home that has been a prominent part of your community for more than 150 years is a tough job to live up to. In order to be successful, you’ve got to connect with – and remain relevant to – your families, even during times of change. So what do you do when […]

10 Action Statements that Will Make You Remarkably Successful in 2013

  Over the past 10 years, I’ve been fortunate enough to meet a lot of remarkably successful funeral directors and funeral home owners and how they’ve achieved success. While there’s no magic formula to success, but if you focus on committing to one (or better yet, all) of these easy, actionable statements, I can promise […]

NFDA 2012 Summary Interview with Doug Gober

So you attended NFDA last week, and you’ve got a ton of great ideas to bring back to your funeral home staff. Or, if you’re a vendor, you’ve talked to a lot of potential customers who are interested in your product or service. You’re excited, passionate and ready to follow up with everything you learned […]

5 Sure-Fire Ways to Provide More Value to Your Families

  Are you looking for ways to provide more value to your families, but aren’t sure how? If so, you’re not alone. In fact, almost 60% of funeral professionals see service value as a challenge for them. So what is your plan of attack to provide more value? You might think you need months of […]

Funeral Business Kyle Maynard

What Your Funeral Business Can Learn from Kyle Maynard

Have you ever made an excuse for why you haven’t tried something new in your funeral business – or even in your personal life? If you’re like most people, the answer is probably yes. In this video, Kyle Maynard attempts what is often written off as impossible to most people… He attempts to climb the […]

USA Today – Webcasting with funeralOne is “Almost Foolproof”

Just as I was writing my latest blog post (an update on the worldwide press exposure “Schoedinger Funeral Homes” received), it was brought to my attention that yet another one of our clients was featured in several national and local news stations including USA Today. This is remarkable. It’s nearly everyday we hear about another […]