4 Ways to Establish Credibility With An Educational Video Library
January 12th, 2012
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This is the second blog post in a 4-part series on The Value of Video. Stay tuned for more!
You’ve heard me say before that establishing yourself as a thought leader among your community and your client families is the best word-of-mouth marketing you could do for your funeral home…but now I’m going to take it a step farther. By incorporating an educational video library into your funeral home website, you’re making the information even more relevant and engaging for families, than ever before.
In my last post, I shared with you how the use of video can Increase Engagement & Visibility of Your Funeral Home Website. Now, I’m going show you 4 ways that an educational video library will help your funeral home establish credibility among your families and the community.
Educate families on the variety of services offered
A lot of families don’t realize the different options available for honoring and celebrating the life of their loved one. By featuring engaging videos on your funeral home website that depict your service offerings, you give families the ability to select the service they feel best represents their loved one. Here are some different examples of service offerings you might feature in your educational video library:
• Cremation services
• Burial services
• Memorial services
• Pet services
Answer commonly asked questions
Dealing with the death of a loved one is often a confusing and emotional time for your families. Add to it the stress of planning a funeral service and you can be sure there are a lot of questions running through their heads. By using educational videos to answer their most commonly asked questions, you can help prepare them for what’s to come. Here are some examples of common questions that can be addressed through educational videos:
• What to do when a death occurs?
• Appropriate funeral etiquette
• What options there are for disposition?
Offer grief & healing resources
Everyone copes with death in different ways. Even funeral professionals struggle with knowing the best way to help their families dealing with the loss of a loved one. With an educational video library, your website can assist families in their grief journey before, during and long after the funeral service. Here are some examples of videos that offer grief and healing solutions:
• Interactive grief videos that can be customized to meet the specific needs of an individual, based on the type of grief they are experiencing.
• Educational videos explaining the value of a ceremony and the role it serves in the grief and healing process.
• Educational videos explaining how having the body present is the first important step to acknowledging the reality of the loss.
Step-by-step guide to pre-planning
According to a study conducted by the Funeral & Memorial Information Council, 66% of adults would pre-arrange their own funeral service if given the opportunity. This proves that many families don’t know that pre-planning is even an option, presenting a huge opportunity for funeral firms. Here are some examples of educational videos funeral homes could feature on their website addressing the topic of pre-planning:
• The importance of pre-planning
• Smart financial planning
• How to pre-arrange a funeral service
As always, we’d love to hear your thoughts on this issue. Share your comments below!
[…] In my previous two posts, I shared with you how the use of video can increase engagement and visibility of your funeral home website, and 4 ways to establish credibility with an educational video library. […]
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