How to Attract the Families of Today with Your Funeral WebsiteJuly 18th, 2012
As a funeral professional, your number one priority is helping families during their time of need, and your website should do the same.
97% of consumers use online search to find local businesses. By giving your families the tools they need to plan a funeral and face their grief, you’re opening up the doors to attracting the families of today who search for funeral service providers on the web.
5 Ways to Better Serve Families with Your Funeral Website:
Answer Their Questions
When a death occurs, many families don’t know where to turn for answers. By offering them the information they are looking for, you position your firm as an important resource to meet your families’ needs.
Provide your families with answers to questions like:
Educate Them on How to Celebrate the Life Lived
Families are often unaware of the different services you can provide to make their funeral ceremony meaningful. Make sure to clearly explain your services and unique offerings on your funeral home website. If you don’t, they could turn to another firm that more readily offers that information on their website.
Schoedinger Funeral & Cremation Service is a great example. Their funeral home website showcases the different types of services they offer, and the value they have. They feature a tool that allows families to explore the different funeral service possibilities – allowing them to choose options that are as personalized or traditional as they choose.
Help Them Heal with Grief Resources
When your families lose a loved one, you’re often one of the only people they actually talk to about their loss. Many people are private about their grief, and have difficulty asking for help.
Boost your grief support efforts by providing aftercare resources such as daily affirmation emails or an online grief counselor. By having these resources online, families can access them from the privacy of their own home, whenever they need to.
Tap into your community’s social needs with social memorial websites. Social memorial websites are an online memorial that integrates with social media – helping family and friends connect and share memories in one central, permanent location.
The takeaway: If done right, your funeral home website can be one of your most valuable business tools that can attract families, generate revenue and offer support.
funeralOne’s all-in-one website platform, f1Connect, has everything you need to support your families and grow your services – including aftercare services, social memorial websites and pre-planning tools. Click here to learn more.