It’s no secret that we are a visual society. Statistics show that people actually remember 50% more of what they see and hear, as opposed to what they only hear. And you better believe the same holds true for visitors of your funeral home website.

As the attention spans of your families continue to shrink, research shows that you have 3 seconds to grab the attention of your website visitors. Which basically means your website must explain the who, what, when, where, why and how—in the blink of an eye. In this blog post, I’m going to share with you how the use of video can increase your website engagement and visibility.

How to increase website engagement:

If a family comes to your website looking for information about the services you offer and what to do when a death occurs, and all they find is a page filled with text, it’s likely you’ve already lost their interest or frustrated them by making it difficult to find the information they’re looking for.

However, if your families arrive on your homepage and see visually inviting videos explaining the difference between a burial and a cremation service, and the steps they need to take when planning a funeral service, you’ve personalized the information and engaged them on an emotional and intellectual level. Most people are too busy multitasking they don’t have time to read. Your families will have an easier time understanding what you have to offer if they can actually visualize it.

How to increase website visibility:

Adding videos to your website will not only increase engagement, but it will actually increase the visibility of your funeral home website. When optimized correctly, web pages that feature videos are 53 times more likely than text only web pages to appear on the first page of Google search results—increasing your chances of appearing ahead of your competition.

Keep in mind; videos aren’t just for use on your funeral home website. Today, more adults are using video-sharing sites and social media than ever before. By creating videos that provide value and educational content to families, your videos have the ability to go viral. Post them on YouTube or Facebook, or share them through emails and blogs, and you’re guaranteed to increase your visibility and reach a much larger audience than ever before.

So if you’re looking for ways to increase engagement and visibility of your funeral home website, you might want to start by adding some educational videos to your website.

As always, we’d love to hear your thoughts on this issue. Share your comments below!

This is the first blog post in a 4-part series about The Value of Video. Stay tuned for more!

Kelly Murad

funeralOne

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