Lead from the Front: 5 Healing Powers of Great Leaders

What makes a powerful leader? According to Colonel David Sutherland, it’s all about how you show up in the moments of chaos. And in the times we are facing now, with everything changing, sometimes it feels like nothing short of chaos. At ICCFA in Las Vegas, Sutherland inspired us with his stories of facing trauma […]

7 Easy Ways to Reignite Your Passion as a Funeral Director

I recently read a statistic that more than half of Americans feel disengaged in their jobs! This made me sad for that half of our population, and I wondered if it’s the same in the funeral profession. I know long hours and very little work life balance can be tough on the psyche, and can […]

Changing the Cremation Paradigm: Getting Cemeteries Back in the Game

If there’s one trend that has surpassed all others in the death care industry, it’s cremation. This should come as to no shock to you, as a reported 48.5% of families are choosing cremation these days. But what are families doing with their cremated remains? According to Chris Keller, Vice President of Albuquerque-based French Funerals-Cremations […]

Protecting Your Most Important Asset: 5 Ways to Prevent Burnout

Building resilience is the number one most challenging thing that funeral professionals have to deal with. And at ICCFA, we met an exceptional person who was on a mission to do something about it. Dr. Jason Troyer, author and founder of Mount Hope Grief Services,  developed Finding Resilience, a burnout prevention program designed specifically for […]

The Funeral Industry: Consumer Preference vs. Industry Standards

Perched amongst the Hinoki Cypress trees in the Awazu Onsen area of Komatsu, Japan lies what is believed to be one of, if not the oldest, hotel in the world – the Hoshi Ryokan. This ancient establishment was founded in 718, and has been in the family for some 46 generations. You could guess that […]

Why Having A Trustworthy Funeral Home Brand Is More Important Than Ever

When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]

How to Keep Your Funeral Marketing Relevant in 2018

One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]

14 Easy Ways to Be a Better Communicator With Your Families

After spending nearly a decade working with funeral directors, there is one thing I find to be the most challenging for them. Can you guess what it is? Effective communication! More specifically, communicating the value of their services to families. Of course, before we communicate with families, we’ve got to make sure we’re good in […]

4 Mindset Shifts to Radically Change Your Funeral Marketing

We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]

What Cremation Families Really Want (And How to Offer It)

Why is it that families choose cremation more often than they choose traditional funeral services? This – it’s the question of the decade, isn’t it? At ICCFA 2018, Doug Gober, president and owner of Gober Strategic Capital, believes he might have a hunch on why. According to Doug, this choice points to a larger dilemma […]