How To Be A Better Communicator with Your Families [Slide Deck]

Building a strong foundation of great communication is the first step of successful funeral marketing, customer service, aftercare, and everything in between. We recently put a blog post into the world on creating great communication inside the funeral home, and got so much feedback from it, that we’ve decided to make a slide deck based […]

7 Questions That Will Start Attracting More Ideal Client Families

So many experts will tell you that strategy is going to improve your funeral marketing. In many ways, I agree. Strategy IS important But what I’ve found from personal experience is that when it comes to attracting families, it’s not so much about reaching out, than it is about becoming magnetic. Magnetic? Yes, magnetic. Meaning, […]

15 Questions Every Funeral Director Should Ask When You’re Overwhelmed

I have lived a long life and had many troubles, most of which never happened. —Mark Twain Ahhhhh, the feeling of overwhelm. A feeling I imagine you’ve felt before if you’re a funeral professional. If it’s here, allow it to take its shoes off. Welcome it in. Maybe you’re used to this feeling, or maybe […]

How to Grieve a Sudden Death [A Letter For Millennials]

This is a letter about grief from a millenial, to a millenial. Use this as a tool to help millennials in the journey of grief, or share it with them if they need it. We hope this is a useful resource for your client families, friends, family or anyone in between! ——- Dear millennial, I’m […]

Why Good Funeral Directors Know How To Laugh At Themselves

When you work in the funeral service industry, there are a few traits that make you really good at your job. Some say it’s a service-oriented mindset. Others are just born to be good funeral professionals. A select few are just trying something new, and their sheer curiosity is what drives them into a successful […]

Winners Always Quit (And 6 Other Principles of Funeral Home Success)

Batesville Masters Club member Dave Shank was a Kansas funeral director for nearly two decades, so it comes as no surprise that he has distinct habits and principles that have guided him in his career. At ICCFA, Dave shared with us his favorite guiding principles of excellence, based on the book ‘Winners Always Quit’, by […]

Lead from the Front: 5 Healing Powers of Great Leaders

What makes a powerful leader? According to Colonel David Sutherland, it’s all about how you show up in the moments of chaos. And in the times we are facing now, with everything changing, sometimes it feels like nothing short of chaos. At ICCFA in Las Vegas, Sutherland inspired us with his stories of facing trauma […]

7 Easy Ways to Reignite Your Passion as a Funeral Director

I recently read a statistic that more than half of Americans feel disengaged in their jobs! This made me sad for that half of our population, and I wondered if it’s the same in the funeral profession. I know long hours and very little work life balance can be tough on the psyche, and can […]

Changing the Cremation Paradigm: Getting Cemeteries Back in the Game

If there’s one trend that has surpassed all others in the death care industry, it’s cremation. This should come as to no shock to you, as a reported 48.5% of families are choosing cremation these days. But what are families doing with their cremated remains? According to Chris Keller, Vice President of Albuquerque-based French Funerals-Cremations […]

Protecting Your Most Important Asset: 5 Ways to Prevent Burnout

Building resilience is the number one most challenging thing that funeral professionals have to deal with. And at ICCFA, we met an exceptional person who was on a mission to do something about it. Dr. Jason Troyer, author and founder of Mount Hope Grief Services,  developed Finding Resilience, a burnout prevention program designed specifically for […]