Oh, to be a funeral director in the face of a pandemic! Although I’m not a funeral director myself, I read about, write about, and chat with funeral directors day in and day out. And if there is one thing I know to be true about funeral directors right now, it’s that they are overwhelmed […]
Between talks of “how much longer?” and “what’s next?” is the idea of a post-pandemic normal. What that normal will look like, is being created today, here and now…And it all starts with you. That’s right, YOU are creating a new normal for the funeral profession through the messages you share, services you provide and […]
This is a time of the greatest change our society has seen in a long time. And you’re a part of it… As a matter of fact, you’re SHAPING it, funeral professional. How are you planning on showing up in the wake of a new normal, a new way? Here are 7 traits to adopt […]
Ah, the era of COVID-19. A time in our lives we could have never predicted. A crisis that has changed it all. And as we move through this pandemic, we, as resilient and adaptable beings, have amazing lessons to learn. Here are 8 things we’ve learned from the coronavirus pandemic, and how we can use […]
With all of the strict safety regulations and social distancing, how can we still honor our loved ones properly? This is a question many funeral homes are asking themselves, faced with the challenge of forced innovation. Although the COVID-19 pandemic has its negative traits and unfortunate implications, we like to see the silver lining in […]
It’s no secret that coronavirus has affected every single person on the planet in some way. And of course, this brings with it an incredible number of challenges. But, the challenge that keeps me up at night is this: How can we, as a profession, provide the same level of support to those who lose […]
When it comes to your funeral home website, it can be seen in two different ways. Some see their funeral home website as a “function” of the funeral home. Like flowers on the table, or decor in the home. Others see their funeral home website as a “service” element of their funeral home. We tend […]
Pet loss is an industry that deserves all deathcare workers’ attention. Why? You might ask. Not only is it an opportunity for creating another stream of revenue for your funeral business, but there’s more to the story. It seems that the opportunities to support families through the grieving of their pets is a largely untapped […]
I know what you must be thinking. “Oh no, a blog about funeral marketing that’s compared to Black Friday. Seriously, what kind of decency does this writer have!?” Before you sink too deep into the quicksand of judgement, hear me out. Black Friday IS a manipulative mechanism used to create a false sense of urgency […]
Even in the best of times, it can be challenging to ensure every single family you serve feels as if they were able to fully honor their loved one at the end of life. During a pandemic, that flipped death care norms upside down. Circa 2020 and beyond, offering this opportunity was nearly impossible for […]
Get our latest articles delivered to your email inbox!
