I was recently at a funeral industry convention when I ran into a familiar problem: Between attending educational sessions, networking with funeral professionals and manning our booth, I had to cram in some time to recharge so I could continue working. (That meant eating.) Fortunately, there was some food available on the convention floor, but […]
When speaking with funeral home owners and directors about our social media services, the question of whether to post obituaries on the funeral home’s Facebook page often comes up. Some folks think it is counterintuitive for Facebook users to Like an obituary (this is about to change as we explain below). But others believe that […]
When a person calls your funeral home, they can’t see how much time and thought has gone into creating a comforting environment. They can’t touch all of the different products and memorial items available or experience the personal care of your staff. Their first impression is defined by one thing and one thing only—how well […]
A couple of years ago, my grandmother’s sister – my great aunt – died. Per her wishes she was cremated. A short memorial service – with the urn present – for family and close friends was held at the cemetery. Prayers were said and those who were there to say goodbye were invited to share […]
Funeral directors wear nice suits and drive fancy cars. At least, that’s what I thought when I was a little girl. That’s what I saw when I would go to the funeral home. My uncle would be standing there, talking to a grieving widow and walking her out to her car before he got into […]
Is your company accurately represented on social media? Are you aware that Internet users evaluate your online presence and determine your relevancy and value based on the impression or “social proof” that sites like Facebook give? Well, they do, and here’s the story of how our mortuary, O’Connor Mortuary, went from not knowing anything about […]
I remember standing in the hallway of the funeral home, a little anxious. I always get a little anxious before I meet with a family. You never know what you’re going to get. A lone person may walk through the front door, or a crowd of twenty. Tears may be steadily flowing from eyes, or […]
It’s not every day that families have to face the challenge of planning a funeral. And their knowledge of this process is often limited to what they learn from the media, online, or from the past experiences of friends and family. This puts the funeral professional in a unique position to not only help families […]
In recent years, any time I read an article in a funeral service trade magazine about the challenges funeral directors are facing, the big topic seems to be the rising rate of cremation. I don’t think it is cremation itself that has funeral directors worried. Rather, it is the rise in direct disposition that we […]
For the first 24 years of my life, I never really took the time to sit down and think about death. Most people don’t after all… and usually not until it’s too late. But at the age of 24, when I was offered an internship at a hospice care center, I was forced to think […]
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