These 8 People Are Visiting Your Funeral Home Website (And Why You Should Care)

We’ve said it time and time again ﹘ the world of funerals is changing. You’ve probably seen it yourself… every day, less traditional families are coming into your funeral home looking for something different and more personal. The traditional pitch that you’ve always given? A new, younger audience has already read it on every other […]

5 Ways To Avoid Family Business ‘Cons’ At Your Funeral Home

Mixing family and business can be a beautiful (and stressful) thing. Since I’ve spent most of my life running my own business and working alongside family members, I have a special place in my heart for family-owned funeral homes. The world needs more of the heart and soul that only family teamwork can offer. But, […]

25 Stats Make You Think Twice About Your Funeral Home Marketing

Your website is one of the most important assets to your funeral home marketing. We’ve been saying it for years ﹘ if your families cannot find your website and services online, the chances of them seeking out your funeral home are slim. And while your funeral home may have an online presence, there is still […]

How To Steal Your Competitor’s Funeral Home Website Traffic

With more than a billion websites online and many different ways for this generation’s tech-savvy, research-first consumers to find new businesses, competition is fierce in nearly every profession. And the funeral profession is no exception. Getting potential families to your website (rather than your competitors’) can make a huge difference to your bottom line. And […]

4 Stats that Should Change Funeral Service (But Haven’t)

It’s no secret that funeral service is slow to change. But when we have a lot of science-backed data to show us the validity in changing, why would we ignore it? Maybe it’s because we haven’t seen the data yet. After all, funeral service also happens to be one of the least research-focused professions out […]

Remembering The True Reason For The Christmas Season

When I was a kid, there was nothing that I loved more than Christmas morning. Santa coming. Getting up at the crack of dawn to open gifts. Getting to play with presents all day long. The week of Christmas, I would be totally off the wall with excitement. In fact, I was so hyped up […]

What Your Funeral Home Website’s Pricing Page Should Really Look Like

Have you ever tried finding out the price of a funeral service… as a customer? It’s not exactly an easy task. For some reason, many funeral home websites don’t make it easy for families to find the prices, which to me, sounds downright crazy. Even when you do come across the rare funeral home website […]

Value Vs. Price: What’s More Important to Your Families?

A few years ago, this controversial video made its rounds on the Internet: In the video, innocent diners at one of California’s finest restaurants were tricked into purchasing $7 bottles of water that they believed came from the finest glaciers, valleys and rainforests in the world, containing antioxidants and other vitamins that were “good for […]

6 Things Your Families Are Dying To Tell You (But Never Will)

Recently, I came across a rant on Facebook where a good friend of mine was complaining about the lack of care he experienced at funeral service he attended. The sad part is, I see posts like these on a monthly, if not weekly basis. The one thing that I find hard to understand here is […]

How To Attract 278% More Families To Your Funeral Home Website

Ever heard the saying “it’s the little things that count”? Well, not only is that true in life, but it’s also true for your funeral home website. You may not be able to grasp the idea that one small change made to your funeral home website could substantially increase the number of families you attract […]