6 Research-Backed Insights On How Families Choose Your Funeral Home

There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]

Why Facebook Advertising Works For Funeral Homes (And Best Practices)

Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]

8 Funeral Service Industry Trends To Shape The Way You Do Business In 2021

2021 is going to be a big year.  It pretty much already has been a big one, right?! As we gear up for this year of transformation in business, how can we prepare ourselves, as well as our employees, processes, structures and products? Trends give us insight into where the market is headed, and how […]

4 Tips For Becoming The Leader Your Firm Needs In 2021

Last year was a rough year, I think we can all agree on that. We could all go for some inspiration and encouragement right about now as we land into 2021. When thinking about this year, one word comes to mind for all of us who have made it through: Champion. The word “Champion” is […]

8 Creative, Pandemic-Proof Ideas For Serving Your Families This Holiday Season

The holidays are meant to be one of the most cheerful times of the year. But for families who have just lost a loved one, this time of the year can be the hardest for them… especially during times of social isolation. Feeling alone during the holidays can be one of the biggest hurdles someone […]

After a Year Of Loss, Here’s Why We’re Grateful For The Lessons This Thanksgiving

If I could sum up 2020 in one word, it would be: loss. Whether it was a family member, a job, house, or just our “old lives”, loss has touched the heart of every person living through these times. And with Thanksgiving just around the corner… as curfews and lockdowns are reinstated nationwide, that lesson […]

How Well Is Your Funeral Home Website Performing, Really? [QUIZ]

So, you’ve got a funeral home website. But is it any good?  Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it?  Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]

21 Social Media Post Ideas Your Funeral Home Can Use Today

It can be challenging to constantly conjure up fresh and new ideas for content on your social channels. But now that the #deathpositive movement has taken off, it seems that more and more people are open to learning more about death and dying. So in reality, there is a sea of followers waiting to hear […]

10 Reasons To Say Thank You To The Funeral Profession’s “Last Responders”

Dear Last Responders of the coronavirus pandemic, I know that you probably haven’t heard the words “thank you” enough. It’s likely that as a Last Responder, you’re often the last one that comes to mind when we think of the heroes of the pandemic. Afterall, you do your work behind-the-scenes, and you don’t make a […]

What Your Funeral Director Wishes They Could Tell You About COVID-19

Oh, to be a funeral director in the face of a pandemic! Although I’m not a funeral director myself, I read about, write about, and chat with funeral directors day in and day out. And if there is one thing I know to be true about funeral directors right now, it’s that they are overwhelmed […]