7 Funeral Industry Thought Leaders You Should Be Following On Social Media

Every industry has a few thought leaders that are worth following on social media, and the funeral profession is no different! We’ve gathered some of the most epic Funeralpreneurs around the globe, but this time we want to give you some inspiration for your social feed! With that being said, here are our top 7 […]

A No-Nonsense Outline For Writing Inspiring And Authentic Obituaries

How do you want to be remembered?  Obituaries are meant to capture a person’s life, yet often, they are written in a rush and can read as bland and impersonal, like the obituary below: Other obituaries, however, can make a lasting impact, like this humorous one below: As you can see, the difference between an […]

5 Ways to Use Your Sympathy Store (That You’ve Never Thought of Before)

If you’re reading this, chances are you’re either interested in, or already have, a Sympathy Store. Which means you already know how invaluable a Sympathy Store is for both funeral directors and the families that they serve.  But what you may not know is how useful this amazing tool actually is. A lot of funeral […]

Millennials & Pet Deathcare: Using Consumer Personas To Ride The Wave of Success

As a funeral professional, you may have noticed a continuous shift in your client families’ spending behavior, preferences, likes, dislikes… Heck, it’s never ending! But did you know that four generational personality patterns repeat in a fixed order, about every 80 years?! This concept  is called Generational Constellation Theory. But what does it mean for […]

The Secret to Purpose-Filled Selling: Winning In Sales by Celebrating Life

What is the most common objection that you hear when advising families during a planning session? Maybe you have heard some of these: “The church is going*     to handle everything.” “I’m not going to have a funeral because I don’t want my kids to be sad.” “Just cremate me.” “My dad did not want a […]

What Millennials Think About The Funeral Industry (And Why It Matters)

Ahh, Millennials. They might feel far away from your client family base, but in reality, they’re arriving into this space, and they’ll be around a while. With so much technological experience and ambition in them, they’re likely to be some key players in the funeral profession very quickly here. And in case you haven’t noticed, […]

5 Easy Ways To Enhance Your Funeral Home’s Online Presence

In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]

Why Funeral Ceremonies Matter (And How to Create An Extraordinary One)

We all know that the way our culture celebrates end-of-life has moved away from traditional. With that, more and more, individuals are falling into the “we don’t want anything” category and not seeking funerals at all. What’s up with the divide? What we’ve found, is that those that do opt for funerals today want life-focused […]

18 Interesting Facts About Funeral & Sympathy Flowers We Bet You Didn’t Know

Everyone knows funeral & sympathy flowers are a large part of the funeral service. But does everyone know how they came to be such a large part of funeral service? Or why, or through which cultures did they become so popular?   Thankfully, we answer these questions and more with these 18 fun, weird, and […]

17 Photos of Epic Celebrations of Life To Inspire Your Next Funeral Service

A funeral service isn’t just about remembering the life that was lived. It’s about CELEBRATING the life that was lived. And what better way to celebrate someone, than by holding a funeral service that is as unique as their life? We love collecting our favorite celebrations of life to keep us inspired at funeralOne, and […]