Everyone has a story to tell. The conversations we have determine the direction we’re heading. And these professionals prove that the funeral profession is heading straight into transformation with some of the most inspiring conversations we’ve ever had as an industry, right here in this blog! Check out these 8 videos that will show […]
All over the world, people, businesses and leaders all around the world are adapting to our growing needs surrounding death and funerals. And as we grapple with environmental considerations and cultural shifts, we see the funeral profession responding with innovation. Many cultures are finding the balance between embracing technology while honoring ancient traditions. Others are […]
It’s no secret that your families are what drive your funeral business forward. And to go a step further, your families are driving the trends in the funeral profession, too. What can this teach us? No matter the industry, we all must adapt to be able to meet and exceed customers’ expectations. And, the funeral […]
Cemeteries are fighting to remain relevant in a shifting culture that’s moving away from the want and need for physical burial spaces. Not only that, cemeteries are falling out of relevance for many other reasons as well… For example, today’s culture is less religious than it was just decades ago. And then there’s location. […]
A funeral service should leave a lifelong impression upon the families you connect with. The key is having that impression be a positive one. Looking at a funeral home’s testimonials, you’ll start to notice the funeral homes that are truly glowing all have something in common… What is the special sauce? It’s the funeral directors […]
Retaining customers is key to having a thriving funeral business. Yet all too often, funeral businesses pour time and resources into customer acquisition without considering what they’re doing to keep the customers that they’ve already served. It’s not rocket science…but let’s get back to the basics. Unsatisfied consumers decide not to do business with companies […]
Every industry has a few thought leaders that are worth following on social media, and the funeral profession is no different! We’ve gathered some of the most epic Funeralpreneurs around the globe, but this time we want to give you some inspiration for your social feed! With that being said, here are our top 7 […]
How do you want to be remembered? Obituaries are meant to capture a person’s life, yet often, they are written in a rush and can read as bland and impersonal, like the obituary below: Other obituaries, however, can make a lasting impact, like this humorous one below: As you can see, the difference between an […]
If you’re reading this, chances are you’re either interested in, or already have, a Sympathy Store. Which means you already know how invaluable a Sympathy Store is for both funeral directors and the families that they serve. But what you may not know is how useful this amazing tool actually is. A lot of funeral […]
As a funeral professional, you may have noticed a continuous shift in your client families’ spending behavior, preferences, likes, dislikes… Heck, it’s never ending! But did you know that four generational personality patterns repeat in a fixed order, about every 80 years?! This concept is called Generational Constellation Theory. But what does it mean for […]
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