Family satisfaction is at the heart of any successful funeral home. Happy customers = a thriving funeral business. It’s a really simple idea, and yet it can be easy to overlook the details of family satisfaction. When things get busy, things can easily go into auto pilot in the family satisfaction department. As easy it […]
If you take a good look around, you’ll find that there are hundreds, if not thousands, of buzz worthy conversations happening about death… right now. Death has become a bigger topic in the media than we expected it to be over the last couple of years. This is GREAT news for our profession. But for […]
There is one thing the funeral profession can always use more of… Can you guess it? Innovation? Technology? Return on investment? Client families? Agreeably, maybe the profession could use more of all of those. But what DRIVES innovation, technology, ROI and client families is… (drum roll please) Inspiration. Yes, funeral professional. You, myself, and everyone […]
As a funeral professional, you want to offer amazing value, right? If you’re like most funeral pros we meet and chat with everyday, that answer is probably a capital YES! And at the heart of amazing service, is usually a unique life celebration. No matter how extravagant or simple, our research over the years has […]
Funeral marketing is a topic many people avoid, because it takes time that perhaps you don’t have. Fortunately, though, marketing your funeral home is becoming easier and easier as more channels are being created for us to stay connected. These days, it doesn’t have to cost tens of thousands of dollars to advertise yourself via […]
It’s no secret that the landscape of funeral service is changing. And, so are the needs of our client families. But what path are all these changes leading us to? What defines a GREAT funeral service now, in 2018? To find the answers, we surveyed a few hundred consumers. The research wasn’t surprising, yet it […]
What’s better than serving a family during their time of need? To us, that answer is simple: serving a family for a lifetime. That means retaining them over months, years and decades. But how can your funeral home continue to serve families for generations, especially in the age of choices, and low customer loyalty? Here […]
Have you ever dreamed of wearing one less hat at your funeral home? And wouldn’t it feel like a gift from the gods to not stress so much about your bottom line? If these worries are on your mind, it’s always important to first and foremost take care of yourself and manage your stress levels […]
As a funeral director, there’s one word your friends and family probably hear more than anything else – BUSY. Yes, dear funeral director, busy is probably an understatement for you. So what if we offered you some tools to make your jobs EASIER? Yes, easier! This is our ultimate curated collection of our favorite funeral […]
Do you sense it? A subtle shift. A change of pace. It’s happening – the conversations people are having about death, dying and planning ahead are changing. Even the category “Death & Dying” on the TedX website is growing each year. It’s pretty clear now that the world is ready to change the way we […]
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