End-of-life wishes are never an easy conversation to navigate. However there are so many new tools, platforms and even card games (yes you read that right, keep reading to see what we mean) designed to make these conversations easier and more effective. We know striking up conversations on last wishes come with their own set […]
Everyone talks about getting your funeral home online. But when it comes to BUILDING your online audience, that’s a whole other story. Many funeral homes struggle to build and engage their audience on their social media. We’re here to tell you that it’s totally possible to have a large, engaged following on your social media […]
“Mother is the name for God in the lips and hearts of little children.” —William Makepeace Thackeray Today is a day that we take in North America to celebrate our mothers. And as we reflect on our own relationship with our mothers today, I invite you to scroll down and find a video that […]
Direct cremation rates are on the rise, and have been for a long time. Harsh truth alert: People are increasingly seeing that a full blown traditional funeral isn’t only expensive, but also unnecessary. This could be because of the decreasing religious identifications, the pandemic, a lack of value education or… all three. Whatever the reason […]
Grief wellness. A concept that might seem foreign to you. While you’re scratching your head trying to work out what exactly that means, this industry is booming like none other. While Death Doulas and Soul Midwives, also newer concepts, prepare one for death… grief coaches and AI technology help the bereaved face loss with plenty […]
Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture. What is social listening? According to Sprout Social, social listening is: […]
So, you think you know what funeral directors are about? Maybe you think you know that… They wear black everyday. They deal with crying families everyday. They try to sell you coffins and urns that are way out of your price range. But, that is not the whole story. In fact, that’s not even the […]
Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]
Dear grieving heart, I know that loss is one of the most intense tribulations we are to experience during our precious and short time here. Knowing that everyone experiences loss to some degree many times during their lifetime, wouldn’t it be nice if there were more spaces for us to seek comfort, support, and […]
It’s one of the most uncomfortable conversations to have with a loved one. The talk. No, not that talk. We mean talking about discussing end of life wishes. There’s never a truly awesome time to bring this kind of thing up… “Hey dad, at what point would you not want to be resuscitated? Now, let’s […]
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