When’s the last time you took a closer look at your funeral home’s personalization efforts? The truth is, most of us don’t. Instead, we offer the same type of “personalized funeral” we’ve been offering for years. And unfortunately, according to dozens of studies, surveys and articles, what we’re offering isn’t what families are looking for. […]
What do you get when you put Baby Boomers and creative funeral directors together? Not your grandma’s ultra-traditional funeral, that’s for sure. Baby Boomers want their end-of-life celebration their way… and they won’t stop until they get it. As more and more Baby Boomers start thinking about their end-of-life wishes (and as more get older), […]
It’s no secret, the demand for personalized funerals is exploding. And now that everyone says they are offering personalized services at their funeral home, I think the meaning of “personalization” has becomes muddled. In my opinion, a personalized service should celebrate or reflect the life in a way that’s meaningful to the loved one and […]
The other night, our customer success manager got a phone call from a funeral home at 3:30am. Their cry for help sounded something like this: Hey there, sorry to bother you, but we just had a power outage at my funeral home while I was in the middle of creating a tribute video! I […]
When it comes to funeral personalization, doesn’t it seem like everyone thinks they’re offering unique and meaningful services? Sadly, that’s not the case. In fact, a study called “The Funeral of the Future” found that less than 5% of funerals were personalized in a meaningful way. It’s funny because many funeral directors will tell you […]
We just don’t know enough about the funeral profession. If that seems like a strange thing to say, so hear me out… If you’re in technology, education or business, there are is a TON of research out there, forensically examining every aspect of what’s happening in your industry and what your key audiences want. Unfortunately, […]
In a recent NFDA survey, 1 out of 5 participants said the last funeral service they attended was “routine; it could have been anyone in the casket.” If that describes a recent funeral or visitation you’ve arranged, you might ask, “Why is that a bad thing?” Because today, people want more from funeral services. They […]
As a funeral director, you’ve probably creating many tribute videos in your day. Maybe it’s become a mundane task for you. Or, maybe you’re just in search of new ways to get creative with your tribute videos. Don’t worry, we got you covered. We’ll show you how to turn average tribute videos into stunning keepsakes […]
If you’re the type of funeral director who embraces funeral personalization, you know it takes much more than just a pretty prayer card or a “King of Beers” casket. It takes time, effort and thoughtfulness. From start to finish, creating a personalized funeral involves quite a few steps – doing your research, preparing for the […]
When it comes to funeral services, a eulogy can be the most important element that ties everything together. A eulogy captures the life story, starts conversations, helps us remember the times we shared, and (usually) makes us laugh or cry. As a funeral director, you might sometimes feel numb towards the delivery of eulogies, mostly […]
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