The Art of Imagineering a Unique Funeral Service

My high school speech teacher, a favorite to many, known as “BC”, was dying. I met with BC and her brother to discuss possibilities for her service, listening as they recalled all the plays and student activities she had directed, and her many interests. I let my imagination run with ideas to celebrate her life. […]

5 Ways to Keep Your Funeral Home Website Relevant in 2018

Is your funeral home website helping your funeral business, or hurting it? Chances are, if you’re not receiving thank yous from families on how helpful or educational your website is, it might actually be hurting your funeral business. It’s always good to do a check-in and make sure that your website is still relevant, functioning, […]

6 Strategies to Keep Families Coming Back After the Funeral Service for Generations

What’s better than serving a family during their time of need? To us, that answer is simple: serving a family for a lifetime. That means retaining them over months, years and decades. But how can your funeral home continue to serve families for generations, especially in the age of choices, and low customer loyalty? Here […]

6 Ways Your Sympathy Store SHOULD Be Working For Your Funeral Biz

Have you ever dreamed of wearing one less hat at your funeral home? And wouldn’t it feel like a gift from the gods to not stress so much about your bottom line? If these worries are on your mind, it’s always important to first and foremost take care of yourself and manage your stress levels […]

Embracing The Tech Habits of Americans Age 50 and Older

As a funeral director, there are PLENTY of hats to wear when serving your client families. And in today’s times, the technology hat is becoming a more and more important one to wear. For many, technology might not be your strong suit at your funeral home. In fact, according to our survey at ICCFA this […]

17 Summer-Inspired Funeral Personalization Ideas Your Families Will Love

Ahhh, sweet summer time. A time where everyone feels more relaxed, more open, and more in touch with nature (at least we hope so!). Why not invite those sweet summer vibes into your funeral home, so that your families can benefit from this healing energy? Here are 17 summer-inspired funeral personalization ideas we have for […]

The Ultimate Funeral Aftercare Checklist For Supporting Families

As a funeral professional, you work hard to support your families through some of the most stressful and emotionally draining days of their lives. And while a beautiful funeral service will always help them to heal, mourn or even celebrate the life of a loved one, for most people, their grieving process can continue to […]

These Questions Will Help You Design The Perfect Personalized Funerals

It’s no secret, it’s not always easy to get grieving family members or friends to talk about their loved ones. They are emotional. They are stressed. They just want to go home and hide under the covers pretending this hasn’t happened. Yet, by asking the right questions, you can discover more about a person’s hobbies, […]

6 Ways Funeral Professionals Benefit from The Right E-Commerce Store

When it comes right down to it, the role of a funeral professional is to help support families during their time of loss. We do this personally, by helping to plan a beautiful service that is reflective of the life that they are celebrating. And we do it second-hand, by helping connect friends and families […]

6 Things Your Funeral Website Needs To Attract Families (& Turn Them Into Customers)

Most funeral professionals vastly underestimate the power of their funeral home’s website. Sure, your website is a convenient tool to share things like contact information, office hours and a quick overview of what you do. But more than that, your website has the power to attract families who have never heard of your funeral home, […]