Ahh, Millennials. They might feel far away from your client family base, but in reality, they’re arriving into this space, and they’ll be around a while. With so much technological experience and ambition in them, they’re likely to be some key players in the funeral profession very quickly here. And in case you haven’t noticed, […]
In today’s day and age, your digital presence is a make-or-break aspect of your funeral business. It’s true. Digital marketing can be a leading force of your funeral home’s success… as long as it’s implemented strategically. In fact, according to experts, an effective online marketing strategy yields the highest return on investment (ROI) than any […]
We all know that the way our culture celebrates end-of-life has moved away from traditional. With that, more and more, individuals are falling into the “we don’t want anything” category and not seeking funerals at all. What’s up with the divide? What we’ve found, is that those that do opt for funerals today want life-focused […]
As a funeral home owner, your main focus is the families you serve. But at some point, you need to care for the business side of things, too. Like, what’s your plan for adding value to your business for the next 5, 10 or 20 years? Or even after you retire? (Gasp!) Paying attention to […]
2019 is here, folks. Are you excited? Do you feel the butterflies in your stomach when you think about all the possibilities of 2019 at your funeral business? If you need a little inspiration, check out these epic inspirational quotes (they’re printable, too!). And once you’re inspired, it’s really important to ask yourself: what is […]
For the founders of The Talk of a Lifetime (TTL), it was becoming more and more evident that people were just not that into funerals anymore. The TTL council wanted to tap into this growing demographic – the “I don’t want anyone to make a fuss when I die” group of people, who obviously could […]
Family satisfaction is at the heart of any successful funeral home. Happy customers = a thriving funeral business. It’s a really simple idea, and yet it can be easy to overlook the details of family satisfaction. When things get busy, things can easily go into auto pilot in the family satisfaction department. As easy it […]
As a personal development junkie, it’s no surprise that I found myself drawn to a lecture with a Qi Gong master who was visiting from a highly regarded monastery in China. This man had spent his entire adult life in a monastery, which I found incredibly admirable. And I was excited to wrap my heart […]
My high school speech teacher, a favorite to many, known as “BC”, was dying. I met with BC and her brother to discuss possibilities for her service, listening as they recalled all the plays and student activities she had directed, and her many interests. I let my imagination run with ideas to celebrate her life. […]
It’s no secret that the landscape of funeral service is changing. And, so are the needs of our client families. But what path are all these changes leading us to? What defines a GREAT funeral service now, in 2018? To find the answers, we surveyed a few hundred consumers. The research wasn’t surprising, yet it […]
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