My high school speech teacher, a favorite to many, known as “BC”, was dying. I met with BC and her brother to discuss possibilities for her service, listening as they recalled all the plays and student activities she had directed, and her many interests. I let my imagination run with ideas to celebrate her life. […]
It’s no secret that the landscape of funeral service is changing. And, so are the needs of our client families. But what path are all these changes leading us to? What defines a GREAT funeral service now, in 2018? To find the answers, we surveyed a few hundred consumers. The research wasn’t surprising, yet it […]
Have you ever dreamed of wearing one less hat at your funeral home? And wouldn’t it feel like a gift from the gods to not stress so much about your bottom line? If these worries are on your mind, it’s always important to first and foremost take care of yourself and manage your stress levels […]
So you want to build trust with your client families? From what we’ve experienced over the years, this seems to be the way to success in your funeral biz. In fact, 70-80% of people research a company online before they visit the small business or make a purchase with them. That all goes to say […]
Building a strong foundation of great communication is the first step of successful funeral marketing, customer service, aftercare, and everything in between. We recently put a blog post into the world on creating great communication inside the funeral home, and got so much feedback from it, that we’ve decided to make a slide deck based […]
So many experts will tell you that strategy is going to improve your funeral marketing. In many ways, I agree. Strategy IS important But what I’ve found from personal experience is that when it comes to attracting families, it’s not so much about reaching out, than it is about becoming magnetic. Magnetic? Yes, magnetic. Meaning, […]
When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]
One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]
After spending nearly a decade working with funeral directors, there is one thing I find to be the most challenging for them. Can you guess what it is? Effective communication! More specifically, communicating the value of their services to families. Of course, before we communicate with families, we’ve got to make sure we’re good in […]
We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]
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