We’re hard-pressed to think of a profession so deeply rooted in tradition and age-old customs as funeral service. Don’t get me wrong… no one’s denying the power and pomp of tradition, and there are many traditional customs that we carry forth today because they have inherent and undeniable value. But when it comes to setting […]
The funeral service profession is a long-standing one, replete with tradition and cultural customs—but that doesn’t mean every service your funeral home offers to the families in your community has to be the same. In fact, people are saying more and more that they hope their own funeral services and those honoring their loved ones […]
I don’t know about you, but I’m constantly on the lookout for a magical, mind-blowing tool that will let me do all of the things on my wish list in one simple swoop. Answering emails, writing blog posts, updating social media… It’s not like I’m looking for the easy way out. I just have so […]
Your role as a funeral professional has a more significant impact on the families you serve than you may realize. You’re the person that is able to step up and give guided support when they may be grieving, and you provide them with the tools they need to begin the healing process. Above all, you […]
It’s no secret that the funeral profession is changing. We see it when speaking with funeral professionals and vendors, and even when speaking directly with families. The people that are walking through your funeral home doors have different feelings towards funerals than the families of 20, 10 and heck… even 5 years ago. But there […]
Funeral professionals have relied on the same tried-and-true methods for years—bringing families into your funeral home through word-of-mouth recommendations or counting on the basic name recognition that comes with having a small, local business. And because these ways of attracting families have always worked fine in the past, you may have never really had a […]
I’ve been working in the funeral profession for a while now. When I’m not writing for funeralOne’s blog, I also travel around the country speaking with funeral directors and professionals at local conferences, and spend most of my days learning and writing about the millions of passionate people that make up this profession. And let […]
A great American novel once said “you’ll never really understand a person until you consider his point of view… until you climb into his skin and walk around in it.” And this couldn’t be anymore true for marketing your funeral home, too. If you take a walk in a Baby Boomer’s shoes, there’s a lot […]
As funeral professionals, we know that planning a funeral can feel like one of the most confusing, stressful and overwhelming tasks that your families will ever take on. And if that funeral was for someone that they were extremely close to, or for someone who passed suddenly, that’s a whole new challenge that can leave […]
We’ve said it time and time again ﹘ the world of funerals is changing. You’ve probably seen it yourself… every day, less traditional families are coming into your funeral home looking for something different and more personal. The traditional pitch that you’ve always given? A new, younger audience has already read it on every other […]
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