8 Ideas For Social Listening To Grow Your Funeral Business

Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture.   What is social listening? According to Sprout Social, social listening is: […]

13 Facts About Your Funeral Home Website You Definitely Need To Know

Your funeral home website might be on the dusty shelf in the back of your mind, long forgotten. If that’s the case, it’s time to dust this baby off and start making your funeral home website the centerpiece of your funeral home’s marketing strategy. Before you think we’re only saying this because our whole world […]

The Ultimate Guide to Funeral Marketing (50 Ideas To Try Today)

Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]

Drink Tea and Talk Death: How to Host a Death Café

Unless you’ve been hiding under a social media rock, you’ve probably heard about Death Cafés. A Death Café is an event where people hang out and talk about death and dying,  usually at a coffee shop, and usually over coffee and treats. According to the official Death Café website, the official definition is: A group […]

The Best Social Media Platforms To Use At Your Funeral Home Right Now

Social media is THE marketing tool of the century. If you don’t already know that, here’s a whole collection of statistics on the importance of social media for business that show you the way. Now that we’re on the same page, let’s not waste any time and get into the best social media marketing tools […]

How These Death Industry Pros Are Rocking Instagram (And How You Can Too)

What’s social media marketing without an Instagram presence? Not much really, according to the experts. In fact, Instagram (in case you didn’t know) is the second largest social media platform, with an outstanding 84% engagement rate.  With its ease of use, visually pleasing experience, and sheer number of users, it’s a no-brainer as to why […]

The 5 Key Metrics To Measure The Success Of Your Funeral Home Website

Have you ever sat and wondered if your funeral home website is actually doing it’s job? But… the idea of website metrics makes you cringe or want to run away? If data isn’t really your thing, but you’re genuinely interested in how your funeral home website is performing, you’ve come to the right place. Below, […]

How The Death Industry Is Transforming Right Now

As we begin to dry off our wings from the storm that was COVID, the air of change breathes new life into an industry full of death. The changes may not have come easily, but they’re here. And, they’re not going anywhere. At least we hope not. Below, we’ll cover some of the major shifts […]

These Are The 7 Non-Negotiables Of A Funeral Home Website (According To Families)

It’s one thing to simply have a funeral home website. But it’s another thing to have a successful funeral home website that serves your client families and supports your business.  And sadly, but truly, not many funeral home websites do that to this day. If you’re scratching your head and wondering what your families are […]

5 Topics Your Families Want to Know More About (And How to Teach Them)

How many times have you attended a workshop, went to a conference, or read a blog that talked about the lack of education families have around the world of funerals? We’ve written about it over a dozen times over the years, like here, here and here. If we’ve been pondering on this topic for years, […]