Nothing speaks wisdom like hard earned lessons learned. And these 4 funeral professionals have some wisdom to share on one of the biggest topics right now… creating an unforgettable family (or customer) experience. Why waste any time? Let’s dive straight into the lessons from some of our favorite funeral professionals out there: Lesson #1: […]
Customer service and client family support are the pillars of your funeral business. (And if you need the science and research to prove it here ya go). If you don’t already know that, this blog offers a great opportunity to learn more about what makes great customer service. Below we’re going to cover some of […]
Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]
In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]
The funeral profession is probably the toughest profession to market. There are a lot of sensitivities to consider, as well as decades of terrible, tasteless funeral marketing to try and undo (like the ad below). So, it’s important to take a step back and listen to the experts before we re-create more bad funeral marketing […]
I love Death Influencers because they’re changing the game for the funeral profession in a big way. If you’re reading this and thinking to yourself: “What the heck is a ‘death influencer?’” then let me explain. A Death Influencer is someone who has a large online following on one or more social media platforms, who […]
As we’re closing out the middle of the year, it’s always time for a good check-in on how your funeral business is handling your social media marketing. It’s good to do an evaluation and find out how to start strategizing for next year as you continue to learn what works best for your unique audience, […]
So, you’ve got a funeral home website. But is that enough? Short answer: no, it’s not. If your funeral home website is simply a static part of your business, rather than a function of your business actively turning visitors into loyal client families, this blog is for you. It’s true that a website is a […]
When it comes to hosting events at your funeral home, it’s important not to fall into the trap of what has “always been done before”. Sure, a food drive or Christmas ornament event is beautiful and for some funeral homes, these are staple events in the community. But for many funeral homes, we are in […]
You’ve probably heard it before… YouTube is one of the most effective ways to grow your business, your reach, and your funeral home’s brand. Take Order of the Good Death, who started the series “Ask A Mortician” 10 years ago. She posted Episode One a decade ago (below)… … and now she has nearly 2 […]
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