5 Principles to Embrace For a Successful COVID-19 Recovery at your Funeral Home

Between talks of “how much longer?” and “what’s next?” is the idea of a post-pandemic normal.  What that normal will look like, is being created today, here and now…And it all starts with you. That’s right, YOU are creating a new normal for the funeral profession through the messages you share, services you provide and […]

The 6 Elements of Compelling Funeral Marketing, Explained

With COVID-19 hitting our industry pretty hard, it’s good to build a solid foundation of online funeral marketing to attract potential families. Now more than ever, families are going to find your funeral home online, so here are a few ideas to let your funeral home shine with your funeral marketing: 1. A clear and […]

6 Life Lessons Learned From Writing In The Death Industry For 8 Years

8 years. Nearly 400 hundred blogs. 400,000 words.  This is my contribution to the funeral service profession since I started blogging for funeralOne back in 2012.  Who knew that after studying Journalism and Literature in college, that I would end up working for a b2b business in the death industry? Not me, that’s for sure.  […]

Funeral Home Social Media

26 Research-Backed Reasons To Finally Get Your Funeral Home On Social Media

Everyone talks about how important social media is for your funeral business. Although our profession can be a tough one to approach through social media, with a little creativity and lots of patience, having a social presence can be very rewarding for your funeral business and your online audience. And with 90% of businesses using […]

17 Baby Boomer Statistics That Will Change Your Funeral Marketing Forever

The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]

16 Social Media Post Ideas For Your Funeral Home To Steal Today

Social media is a vital and sometimes infuriating part of being a business owner in this day and age. It’s easy to get stuck and stop putting in the effort of making engaging social media posts.  The truth is that social media makes all the difference when it comes to attracting client families and keeping […]

25 Quotes to Empower You To Become a Part of The Future Of Funerals

The “Future of Funerals”. A topic we’ve spent many a day writing about, researching, reading about, and talking to our clients about.  If you’ve popped your head out of your funeral home long enough to attend a conference, workshop or event that’s funeral industry related, you’ll hear more of this “future of funerals”. This “future” […]

How to Host Non-Creepy, Effective In-Person Gatherings At Your Funeral Home

Hosting events at your funeral home is a great way to build community and create a welcoming environment at your business. Yet, unfortunately, thanks to the nature of the business, people tend to feel creeped out by a funeral home event… Unless it’s done right. When done right, in person events can serve as a […]

How To Get Your Funeral Home On Instagram: A Step-By-Step Guide

It seems like there’s always a new social media platform to keep up with these days, and that can be overwhelming for the ever busy funeral director.  You may ask yourself, is Instagram really worth my precious time?  Considering that there are over 1 billion monthly active users, and more than 500 million of them […]

What It Means To Be a Good Listener In The Funeral Profession

  Drs. Carolyn Shadley and John Meyer are a high-energy team with amazing insights into interpersonal communication.  Their experience helping veterinary practices achieve better communication in their offices has given them ample insight into the real-life applications to communication theory. When they share tips for better listening with clients, most of their time is spent […]