Advertising your funeral home, it turns out, is not our reader’s favorite pastime 🤓. In fact, it’s far from it. Most funeral pros feel completely clueless around funeral home advertising and marketing. So much so, that they don’t even bother with it. Thankfully, advertising your funeral home doesn’t have to involve a huge budget, expertise, […]
It’s time to make a bold statement: Customer service is the #1 most important aspect of any business. And the funeral profession is no exception. We see customer service as an art. Something that takes years to perfect and incorporate into your entire funeral business. And whether you’ve been in business for generations or for […]
When it comes to your funeral home website, it can be seen in two different ways. Some see their funeral home website as a “function” of the funeral home. Like flowers on the table, or decor in the home. Others see their funeral home website as a “service” element of their funeral home. We tend […]
Everyone talks about getting your funeral home online. But when it comes to BUILDING your online audience, that’s a whole other story. Many funeral homes struggle to build and engage their audience on their social media. We’re here to tell you that it’s totally possible to have a large, engaged following on your social media […]
Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture. What is social listening? According to Sprout Social, social listening is: […]
Your funeral home website might be on the dusty shelf in the back of your mind, long forgotten. If that’s the case, it’s time to dust this baby off and start making your funeral home website the centerpiece of your funeral home’s marketing strategy. Before you think we’re only saying this because our whole world […]
Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]
Unless you’ve been hiding under a social media rock, you’ve probably heard about Death Cafés. A Death Café is an event where people hang out and talk about death and dying, usually at a coffee shop, and usually over coffee and treats. According to the official Death Café website, the official definition is: A group […]
Social media is THE marketing tool of the century. If you don’t already know that, here’s a whole collection of statistics on the importance of social media for business that show you the way. Now that we’re on the same page, let’s not waste any time and get into the best social media marketing tools […]
What’s social media marketing without an Instagram presence? Not much really, according to the experts. In fact, Instagram (in case you didn’t know) is the second largest social media platform, with an outstanding 84% engagement rate. With its ease of use, visually pleasing experience, and sheer number of users, it’s a no-brainer as to why […]
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