There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]
Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]
So, you’ve got a funeral home website. But is it any good? Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it? Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]
It can be challenging to constantly conjure up fresh and new ideas for content on your social channels. But now that the #deathpositive movement has taken off, it seems that more and more people are open to learning more about death and dying. So in reality, there is a sea of followers waiting to hear […]
Between talks of “how much longer?” and “what’s next?” is the idea of a post-pandemic normal. What that normal will look like, is being created today, here and now…And it all starts with you. That’s right, YOU are creating a new normal for the funeral profession through the messages you share, services you provide and […]
With COVID-19 hitting our industry pretty hard, it’s good to build a solid foundation of online funeral marketing to attract potential families. Now more than ever, families are going to find your funeral home online, so here are a few ideas to let your funeral home shine with your funeral marketing: 1. A clear and […]
8 years. Nearly 400 hundred blogs. 400,000 words. This is my contribution to the funeral service profession since I started blogging for funeralOne back in 2012. Who knew that after studying Journalism and Literature in college, that I would end up working for a b2b business in the death industry? Not me, that’s for sure. […]
Everyone talks about how important social media is for your funeral business. Although our profession can be a tough one to approach through social media, with a little creativity and lots of patience, having a social presence can be very rewarding for your funeral business and your online audience. And with 90% of businesses using […]
The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]
Social media is a vital and sometimes infuriating part of being a business owner in this day and age. It’s easy to get stuck and stop putting in the effort of making engaging social media posts. The truth is that social media makes all the difference when it comes to attracting client families and keeping […]
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