What is the most common objection that you hear when advising families during a planning session? Maybe you have heard some of these: “The church is going* to handle everything.” “I’m not going to have a funeral because I don’t want my kids to be sad.” “Just cremate me.” “My dad did not want a […]
In all of my time working with funeral homes over the last 15 years, I’ve known one thing to be true: Making your families feel heard and supported is the magic that creates a successful funeral business. Beyond pricing, services, facilities, it all comes down to customer experience. And if you don’t believe me, my […]
Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]
As a funeral professional, chances are you face plenty of misconceptions about who you are and what you do, everyday. You may even feel that you have to defend yourself from time to time. After all, there are the unfortunate few we see in the news that don’t have families’ best interest in mind, and […]
Funeral marketing is a topic many people avoid, because it takes time that perhaps you don’t have. Fortunately, though, marketing your funeral home is becoming easier and easier as more channels are being created for us to stay connected. These days, it doesn’t have to cost tens of thousands of dollars to advertise yourself via […]
So you want to build trust with your client families? From what we’ve experienced over the years, this seems to be the way to success in your funeral biz. In fact, 70-80% of people research a company online before they visit the small business or make a purchase with them. That all goes to say […]
So many experts will tell you that strategy is going to improve your funeral marketing. In many ways, I agree. Strategy IS important But what I’ve found from personal experience is that when it comes to attracting families, it’s not so much about reaching out, than it is about becoming magnetic. Magnetic? Yes, magnetic. Meaning, […]
When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]
One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]
After spending nearly a decade working with funeral directors, there is one thing I find to be the most challenging for them. Can you guess what it is? Effective communication! More specifically, communicating the value of their services to families. Of course, before we communicate with families, we’ve got to make sure we’re good in […]
Get our latest articles delivered to your email inbox!
