It seems like there’s always a new social media platform to keep up with these days, and that can be overwhelming for the ever busy funeral director. You may ask yourself, is Instagram really worth my precious time? Considering that there are over 1 billion monthly active users, and more than 500 million of them […]
Drs. Carolyn Shadley and John Meyer are a high-energy team with amazing insights into interpersonal communication. Their experience helping veterinary practices achieve better communication in their offices has given them ample insight into the real-life applications to communication theory. When they share tips for better listening with clients, most of their time is spent […]
“Marketing is my favorite part of running my funeral business!” said no one…ever. We know getting into that funeral marketing groove can be a challenge, so we put together this list of 14 inspiring and easy ideas to get your funeral home’s marketing juices flowing. While going through these tips, remember to take it […]
What is the most common objection that you hear when advising families during a planning session? Maybe you have heard some of these: “The church is going* to handle everything.” “I’m not going to have a funeral because I don’t want my kids to be sad.” “Just cremate me.” “My dad did not want a […]
In all of my time working with funeral homes over the last 15 years, I’ve known one thing to be true: Making your families feel heard and supported is the magic that creates a successful funeral business. Beyond pricing, services, facilities, it all comes down to customer experience. And if you don’t believe me, my […]
Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]
As a funeral professional, chances are you face plenty of misconceptions about who you are and what you do, everyday. You may even feel that you have to defend yourself from time to time. After all, there are the unfortunate few we see in the news that don’t have families’ best interest in mind, and […]
Funeral marketing is a topic many people avoid, because it takes time that perhaps you don’t have. Fortunately, though, marketing your funeral home is becoming easier and easier as more channels are being created for us to stay connected. These days, it doesn’t have to cost tens of thousands of dollars to advertise yourself via […]
So you want to build trust with your client families? From what we’ve experienced over the years, this seems to be the way to success in your funeral biz. In fact, 70-80% of people research a company online before they visit the small business or make a purchase with them. That all goes to say […]
So many experts will tell you that strategy is going to improve your funeral marketing. In many ways, I agree. Strategy IS important But what I’ve found from personal experience is that when it comes to attracting families, it’s not so much about reaching out, than it is about becoming magnetic. Magnetic? Yes, magnetic. Meaning, […]
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