Social media is a vital and sometimes infuriating part of being a business owner in this day and age. It’s easy to get stuck and stop putting in the effort of making engaging social media posts. The truth is that social media makes all the difference when it comes to attracting client families and keeping […]
The “Future of Funerals”. A topic we’ve spent many a day writing about, researching, reading about, and talking to our clients about. If you’ve popped your head out of your funeral home long enough to attend a conference, workshop or event that’s funeral industry related, you’ll hear more of this “future of funerals”. This “future” […]
Hosting events at your funeral home is a great way to build community and create a welcoming environment at your business. Yet, unfortunately, thanks to the nature of the business, people tend to feel creeped out by a funeral home event… Unless it’s done right. When done right, in person events can serve as a […]
It seems like there’s always a new social media platform to keep up with these days, and that can be overwhelming for the ever busy funeral director. You may ask yourself, is Instagram really worth my precious time? Considering that there are over 1 billion monthly active users, and more than 500 million of them […]
Drs. Carolyn Shadley and John Meyer are a high-energy team with amazing insights into interpersonal communication. Their experience helping veterinary practices achieve better communication in their offices has given them ample insight into the real-life applications to communication theory. When they share tips for better listening with clients, most of their time is spent […]
“Marketing is my favorite part of running my funeral business!” said no one…ever. We know getting into that funeral marketing groove can be a challenge, so we put together this list of 14 inspiring and easy ideas to get your funeral home’s marketing juices flowing. While going through these tips, remember to take it […]
What is the most common objection that you hear when advising families during a planning session? Maybe you have heard some of these: “The church is going* to handle everything.” “I’m not going to have a funeral because I don’t want my kids to be sad.” “Just cremate me.” “My dad did not want a […]
In all of my time working with funeral homes over the last 15 years, I’ve known one thing to be true: Making your families feel heard and supported is the magic that creates a successful funeral business. Beyond pricing, services, facilities, it all comes down to customer experience. And if you don’t believe me, my […]
Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]
As a funeral professional, chances are you face plenty of misconceptions about who you are and what you do, everyday. You may even feel that you have to defend yourself from time to time. After all, there are the unfortunate few we see in the news that don’t have families’ best interest in mind, and […]
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