What’s social media marketing without an Instagram presence? Not much really, according to the experts. In fact, Instagram (in case you didn’t know) is the second largest social media platform, with an outstanding 84% engagement rate. With its ease of use, visually pleasing experience, and sheer number of users, it’s a no-brainer as to why […]
Have you ever sat and wondered if your funeral home website is actually doing it’s job? But… the idea of website metrics makes you cringe or want to run away? If data isn’t really your thing, but you’re genuinely interested in how your funeral home website is performing, you’ve come to the right place. Below, […]
As we begin to dry off our wings from the storm that was COVID, the air of change breathes new life into an industry full of death. The changes may not have come easily, but they’re here. And, they’re not going anywhere. At least we hope not. Below, we’ll cover some of the major shifts […]
It’s one thing to simply have a funeral home website. But it’s another thing to have a successful funeral home website that serves your client families and supports your business. And sadly, but truly, not many funeral home websites do that to this day. If you’re scratching your head and wondering what your families are […]
How many times have you attended a workshop, went to a conference, or read a blog that talked about the lack of education families have around the world of funerals? We’ve written about it over a dozen times over the years, like here, here and here. If we’ve been pondering on this topic for years, […]
There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]
Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]
So, you’ve got a funeral home website. But is it any good? Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it? Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]
It can be challenging to constantly conjure up fresh and new ideas for content on your social channels. But now that the #deathpositive movement has taken off, it seems that more and more people are open to learning more about death and dying. So in reality, there is a sea of followers waiting to hear […]
Between talks of “how much longer?” and “what’s next?” is the idea of a post-pandemic normal. What that normal will look like, is being created today, here and now…And it all starts with you. That’s right, YOU are creating a new normal for the funeral profession through the messages you share, services you provide and […]
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