One thing we’re always excited for when the ICCFA convention rolls around is the opportunity to seek new inspiration, learn and grow. This year, #1 bestselling author, Erik Qualman’s session, “Socialnomics: Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World” was one we couldn’t miss! Read on for our key insights. In this digital-age […]
When’s the last time you took a walk in your client families’ shoes? This might sound like a silly question for some people. But taking on the perspective of your client families’ is one of the most important things you can do for your business… especially in a world where tradition and “the old way […]
When shopping around for a service and comparing prices, consumers no longer enter a store as a first step. They go online. In fact, almost three-quarters (72%) of shoppers start their buying process on the internet, and 36% of people will spend at least a half hour on that digital research. But what is it […]
As 2017 has officially come to a close, there’s no better exercise than to reflect on the past twelve months — skills acquired, discoveries made, lessons learned. What has made 2017 unique? What have we gained in the previous year that we can use to make the next year even better? In that spirit, funeral […]
The statistics that surround breast cancer are startling: On average, a woman is diagnosed with breast cancer every two minutes 1 in 8 women will be diagnosed with breast cancer in their lifetime 1 woman will die of breast cancer every 13 minutes Over 3.1 million breast cancer survivors are alive in the United States […]
Funeral directors tend to have a steep grudge against online marketing. But they’re not the only ones… any community-based business that thrives on face-to-face service and creating experiences is going to be hesitant about the importance of marketing themselves on the internet. After all, your families are your customers, and they live right down the […]
I know what you’re thinking… “Another article on why Facebook is important? That’s old news.” And I don’t blame you. After all, this popular social media website has been around for 13 years now, and it seems as though everyone and their dog now has a Facebook page. But the truth of the matter is, […]
No business professional enjoys having to sell someone on the value of what they do. In an ideal world, all of the families in our community would fully understand the healing power that a funeral service can bring during a time of loss. They would be running to us, excited for the possibility to celebrate […]
This week the funeralOne team is down in Philadelphia for one of our favorite events of the year — the National Funeral Directors Convention. But this trade show is much different than anything you’ve seen from funeralOne before… we’re bringing the future of funerals to #NFDA2016 through virtual reality experiences, top-secret sneak peeks into what […]
Alright… we’ve got a confession to make. This article isn’t about funeral trends, Baby Boomers, cremation vs. burial, or any of the other funeral misconceptions that we regularly debunk here on the funeralOne blog. Today we’re talking about a topic that is much more controversial in the funeral profession … digital marketing. BUT WAIT! Before […]
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