Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]
2023 is officially here. And with it, are lots of changes and transitions. Many of us have noticed HUGE shifts in the funeral profession over the last few years, especially since the pandemic. And this year will be no exception. There are a few big trends emerging in 2023 that are hard to ignore, so […]
In our profession and many others, when we think of tips to be successful, we might often jump to the more numerical, left brain aspect of our business. We might feel compelled to learn new statistics to track, new platforms or tools, etc. to reach this idea of success. But what about good old […]
“The one who plants trees,knowing that she will never sit in their shade, has at least started to understand the meaning of life.” A few weeks ago, I had the honor and privilege to interview Matthew Kochmann, the Founder and CEO of Transcend, a Death Start-Up on a mission to make becoming a tree […]
Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]
In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]
The funeral profession is probably the toughest profession to market. There are a lot of sensitivities to consider, as well as decades of terrible, tasteless funeral marketing to try and undo (like the ad below). So, it’s important to take a step back and listen to the experts before we re-create more bad funeral marketing […]
Funeral mementos are to funerals, what wedding favors are to weddings. Everyone likes to keep a little something in memory of the celebrations we come together to share, whether it’s to celebrate a life lost or two lives coming together. Plus, it turns out that keepsakes help us on our grief journey in feeling connected […]
In my own search for new and better ways to invite death into our lives and especially in conversations, I came across the death-inspired card game called Morbid Curiosity. James and Kimberley, a couple with a background in theater and grief counseling, started creating the game before Death Positivity was trendy and cool. Their approach […]
If you’re a funeral professional new to the field, this blog is for you. First of all, welcome to this ever changing, wildly changing world of being a funeral professional! It’s an exciting time to join this profession. Just don’t get too comfortable, because the funeral profession you see now may not be what it […]
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