7 Books To Open Your Mind On The Future of the Funeral Profession (While Your Stuck Inside)

There’s one good thing about being stuck inside while it’s cold and there’s a pandemic: BOOKS. Although you might not have as much time as those who are stuck home unemployed, chances are, with less social functions to go to, you’ve got some time on your hands to become even more of an expert in […]

6 Research-Backed Insights On How Families Choose Your Funeral Home

There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]

Why Facebook Advertising Works For Funeral Homes (And Best Practices)

Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]

4 Tips For Becoming The Leader Your Firm Needs In 2021

Last year was a rough year, I think we can all agree on that. We could all go for some inspiration and encouragement right about now as we land into 2021. When thinking about this year, one word comes to mind for all of us who have made it through: Champion. The word “Champion” is […]

8 Creative, Pandemic-Proof Ideas For Serving Your Families This Holiday Season

The holidays are meant to be one of the most cheerful times of the year. But for families who have just lost a loved one, this time of the year can be the hardest for them… especially during times of social isolation. Feeling alone during the holidays can be one of the biggest hurdles someone […]

How Well Is Your Funeral Home Website Performing, Really? [QUIZ]

So, you’ve got a funeral home website. But is it any good?  Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it?  Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]

11 Ways A Pandemic Changed Funerals Forever

What happens when a pandemic hits, and everything turns to chaos? Lessons are learned.  Innovations are made.  Evolution becomes a necessity. Whether you like it or not, this pandemic probably taught you a lot. You might feel bitter about these lessons. They might sting a little. But gosh darn it, you learned them. We, as […]

21 Social Media Post Ideas Your Funeral Home Can Use Today

It can be challenging to constantly conjure up fresh and new ideas for content on your social channels. But now that the #deathpositive movement has taken off, it seems that more and more people are open to learning more about death and dying. So in reality, there is a sea of followers waiting to hear […]

What Your Funeral Director Wishes They Could Tell You About COVID-19

Oh, to be a funeral director in the face of a pandemic! Although I’m not a funeral director myself, I read about, write about, and chat with funeral directors day in and day out. And if there is one thing I know to be true about funeral directors right now, it’s that they are overwhelmed […]

7 Ways Death Traditions Around The World Have Transformed Amidst A Pandemic

What happens when a death occurs during the largest pandemic the modern world has seen? Even though it feels as if most of our world is on hold, death does not stop for a virus. And neither does grief. So then, traditions must adapt. People must adapt. We must all adapt.  We’ve gathered some examples […]