The funeral profession is probably the toughest profession to market. There are a lot of sensitivities to consider, as well as decades of terrible, tasteless funeral marketing to try and undo (like the ad below). So, it’s important to take a step back and listen to the experts before we re-create more bad funeral marketing […]
Funeral mementos are to funerals, what wedding favors are to weddings. Everyone likes to keep a little something in memory of the celebrations we come together to share, whether it’s to celebrate a life lost or two lives coming together. Plus, it turns out that keepsakes help us on our grief journey in feeling connected […]
In my own search for new and better ways to invite death into our lives and especially in conversations, I came across the death-inspired card game called Morbid Curiosity. James and Kimberley, a couple with a background in theater and grief counseling, started creating the game before Death Positivity was trendy and cool. Their approach […]
If you’re a funeral professional new to the field, this blog is for you. First of all, welcome to this ever changing, wildly changing world of being a funeral professional! It’s an exciting time to join this profession. Just don’t get too comfortable, because the funeral profession you see now may not be what it […]
I love Death Influencers because they’re changing the game for the funeral profession in a big way. If you’re reading this and thinking to yourself: “What the heck is a ‘death influencer?’” then let me explain. A Death Influencer is someone who has a large online following on one or more social media platforms, who […]
Customer service and client family support are the pillars of your funeral business. (And if you need the science and research to prove it here ya go). If you don’t already know that, this blog offers a great opportunity to learn more about what makes great customer service. Below we’re going to cover some of […]
As we’re closing out the middle of the year, it’s always time for a good check-in on how your funeral business is handling your social media marketing. It’s good to do an evaluation and find out how to start strategizing for next year as you continue to learn what works best for your unique audience, […]
So, you’ve got a funeral home website. But is that enough? Short answer: no, it’s not. If your funeral home website is simply a static part of your business, rather than a function of your business actively turning visitors into loyal client families, this blog is for you. It’s true that a website is a […]
When it comes to hosting events at your funeral home, it’s important not to fall into the trap of what has “always been done before”. Sure, a food drive or Christmas ornament event is beautiful and for some funeral homes, these are staple events in the community. But for many funeral homes, we are in […]
So, you’re a busy funeral professional with seemingly no time. Or… do you really have no time? Is it possible that you could, in fact, have more time for yourself, your family, your friends by getting smarter with your time management? If you want that reality, it’s yours. You might be smirking at me as […]
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