Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture. What is social listening? According to Sprout Social, social listening is: […]
Your funeral home website might be on the dusty shelf in the back of your mind, long forgotten. If that’s the case, it’s time to dust this baby off and start making your funeral home website the centerpiece of your funeral home’s marketing strategy. Before you think we’re only saying this because our whole world […]
So, you think you know what funeral directors are about? Maybe you think you know that… They wear black everyday. They deal with crying families everyday. They try to sell you coffins and urns that are way out of your price range. But, that is not the whole story. In fact, that’s not even the […]
Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]
There is a lot of jargon in the tech industry that can confuse and muddle your understanding of important technology in your own funeral business. But trust us when we say, the term “User Experience” is not one of those terms. Below, we’ll explain user experience in the best way we can, from a to […]
When the going gets tough, the tough embrace the chaos. Because the chaos is actually the good stuff. At this year’s ICCFA conference, Chris Keller of Sunset Memorial Park says that disruption is often the thing that spur us to move forward. Kind of like a not-so-gentle kick in the behind to get us moving […]
What’s the number one killer of productivity and consistency at your funeral home? Hint: It’s not Facebook. According to Bruce Tulgan from Rainmaker Thinking, the problem is that most of us are suffering from what he calls “Overcommitment Syndrome”. Never heard of that? We hadn’t either. But it’s a totally real thing with totally real […]
I know what you must be thinking. “Oh no, a blog about funeral marketing that’s compared to Black Friday. Seriously, what kind of decency does this writer have!?” Before you sink too deep into the quicksand of judgement, hear me out. Black Friday IS a manipulative mechanism used to create a false sense of urgency […]
Starting and owning a funeral home is no walk in the park. Just ask Dale Clock, the owner of Clock Life Story Funeral Home and Clock Timeless Pets. At ICCFA this year he shared with us his top lessons learned from running a funeral business as a 4th generation funeral director. Check out Dale Clock’s […]
Even in the best of times, it can be challenging to ensure every single family you serve feels as if they were able to fully honor their loved one at the end of life. During a pandemic, that flipped death care norms upside down. Circa 2020 and beyond, offering this opportunity was nearly impossible for […]
Get our latest articles delivered to your email inbox!
