Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture. What is social listening? According to Sprout Social, social listening is: […]
Social media is THE marketing tool of the century. If you don’t already know that, here’s a whole collection of statistics on the importance of social media for business that show you the way. Now that we’re on the same page, let’s not waste any time and get into the best social media marketing tools […]
What’s social media marketing without an Instagram presence? Not much really, according to the experts. In fact, Instagram (in case you didn’t know) is the second largest social media platform, with an outstanding 84% engagement rate. With its ease of use, visually pleasing experience, and sheer number of users, it’s a no-brainer as to why […]
Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]
It can be challenging to constantly conjure up fresh and new ideas for content on your social channels. But now that the #deathpositive movement has taken off, it seems that more and more people are open to learning more about death and dying. So in reality, there is a sea of followers waiting to hear […]
8 years. Nearly 400 hundred blogs. 400,000 words. This is my contribution to the funeral service profession since I started blogging for funeralOne back in 2012. Who knew that after studying Journalism and Literature in college, that I would end up working for a b2b business in the death industry? Not me, that’s for sure. […]
Everyone talks about how important social media is for your funeral business. Although our profession can be a tough one to approach through social media, with a little creativity and lots of patience, having a social presence can be very rewarding for your funeral business and your online audience. And with 90% of businesses using […]
The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]
Social media is a vital and sometimes infuriating part of being a business owner in this day and age. It’s easy to get stuck and stop putting in the effort of making engaging social media posts. The truth is that social media makes all the difference when it comes to attracting client families and keeping […]
In this day and age, every business has to handle online reviews. Whether they’ve helped catapult your funeral business success or have been a huge wake up call for your business, reviews have the potential to do BIG things for you. In fact, today, 80% of consumers report that they rely on online reviews to […]
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