I love Death Influencers because they’re changing the game for the funeral profession in a big way. If you’re reading this and thinking to yourself: “What the heck is a ‘death influencer?’” then let me explain. A Death Influencer is someone who has a large online following on one or more social media platforms, who […]
As we’re closing out the middle of the year, it’s always time for a good check-in on how your funeral business is handling your social media marketing. It’s good to do an evaluation and find out how to start strategizing for next year as you continue to learn what works best for your unique audience, […]
You’ve probably heard it before… YouTube is one of the most effective ways to grow your business, your reach, and your funeral home’s brand. Take Order of the Good Death, who started the series “Ask A Mortician” 10 years ago. She posted Episode One a decade ago (below)… … and now she has nearly 2 […]
Getting started on social media at your funeral home is easier than you think. It might seem overwhelming at first, but if you take it one step at a time, we guarantee the overwhelm will disappear. That’s why we created a checklist for you. To take it ONE step at a time. Let’s not waste […]
Everyone talks about getting your funeral home online. But when it comes to BUILDING your online audience, that’s a whole other story. Many funeral homes struggle to build and engage their audience on their social media. We’re here to tell you that it’s totally possible to have a large, engaged following on your social media […]
Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture. What is social listening? According to Sprout Social, social listening is: […]
Social media is THE marketing tool of the century. If you don’t already know that, here’s a whole collection of statistics on the importance of social media for business that show you the way. Now that we’re on the same page, let’s not waste any time and get into the best social media marketing tools […]
What’s social media marketing without an Instagram presence? Not much really, according to the experts. In fact, Instagram (in case you didn’t know) is the second largest social media platform, with an outstanding 84% engagement rate. With its ease of use, visually pleasing experience, and sheer number of users, it’s a no-brainer as to why […]
Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]
It can be challenging to constantly conjure up fresh and new ideas for content on your social channels. But now that the #deathpositive movement has taken off, it seems that more and more people are open to learning more about death and dying. So in reality, there is a sea of followers waiting to hear […]
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