How These Death Industry Pros Are Rocking Instagram (And How You Can Too)

What’s social media marketing without an Instagram presence? Not much really, according to the experts. In fact, Instagram (in case you didn’t know) is the second largest social media platform, with an outstanding 84% engagement rate.  With its ease of use, visually pleasing experience, and sheer number of users, it’s a no-brainer as to why […]

Why Facebook Advertising Works For Funeral Homes (And Best Practices)

Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]

21 Social Media Post Ideas Your Funeral Home Can Use Today

It can be challenging to constantly conjure up fresh and new ideas for content on your social channels. But now that the #deathpositive movement has taken off, it seems that more and more people are open to learning more about death and dying. So in reality, there is a sea of followers waiting to hear […]

6 Life Lessons Learned From Writing In The Death Industry For 8 Years

8 years. Nearly 400 hundred blogs. 400,000 words.  This is my contribution to the funeral service profession since I started blogging for funeralOne back in 2012.  Who knew that after studying Journalism and Literature in college, that I would end up working for a b2b business in the death industry? Not me, that’s for sure.  […]

Funeral Home Social Media

26 Research-Backed Reasons To Finally Get Your Funeral Home On Social Media

Everyone talks about how important social media is for your funeral business. Although our profession can be a tough one to approach through social media, with a little creativity and lots of patience, having a social presence can be very rewarding for your funeral business and your online audience. And with 90% of businesses using […]

17 Baby Boomer Statistics That Will Change Your Funeral Marketing Forever

The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]

16 Social Media Post Ideas For Your Funeral Home To Steal Today

Social media is a vital and sometimes infuriating part of being a business owner in this day and age. It’s easy to get stuck and stop putting in the effort of making engaging social media posts.  The truth is that social media makes all the difference when it comes to attracting client families and keeping […]

How to Grow Your Funeral Business With Online Reviews

In this day and age, every business has to handle online reviews.  Whether they’ve helped catapult your funeral business success or have been a huge wake up call for your business, reviews have the potential to do BIG things for you. In fact, today, 80% of consumers report that they rely on online reviews to […]

How To Get Your Funeral Home On Instagram: A Step-By-Step Guide

It seems like there’s always a new social media platform to keep up with these days, and that can be overwhelming for the ever busy funeral director.  You may ask yourself, is Instagram really worth my precious time?  Considering that there are over 1 billion monthly active users, and more than 500 million of them […]

20 Motivational Songs Every Funeral Director Needs To Listen To

  “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” ― Plato Did you know it only takes 15 minutes of listening to your favorite tunes to get a natural high?  It’s true. Your brain releases dopamine, a neurotransmitter that leads to increased feelings of […]