Image: Source Whenever we tell people that we work in the funeral profession, we get the same grouping of surprised reactions… “That’s creepy!” “How did you get into that kind of unique job?!” “Uhh…that’s interesting…” *Slowly walks away.* As funeral professionals, you’ve probably heard your own fair share of confused questions and surprised statements about […]
Do you know how valuable social media really is to your funeral home’s brand? It wasn’t until 2012 when funeral homes started to finally realize how valuable it can really be. In fact, 52% of brands say social media is the top driver for relationship building/ brand engagement. That’s twice more effective than email, and […]
These days, there isn’t much that you can’t do online, and grieving is no exception. In fact, more and more people every day find comfort in grieving online – whether it’s discussing their favorite memories about the loved one, visiting the loved one’s Facebook page, or posting their condolences to the family – it’s become […]
Myth: I’m a funeral director and no one wants to read any blogs, articles or social media posts I write. Truth: You’re a funeral director and anyone who is going through one of the most difficult times in their life (the loss of a loved one) will benefit from the content you write… if you […]
Creating a great funeral social media strategy can be a challenge. That’s because there are so many different elements you need to consider. Whether you’re talking choosing the right social media sites, creating content or getting the timing right, there are a lot of moving parts. That’s why we’ve provided this comprehensive guide to the […]
Does the thought of marketing your funeral home online make you think of time, money and effort you don’t have? If so, you’re not alone. Many funeral homes mistakenly think that online funeral marketing is an expensive, complicated and challenging process. But the truth is, marketing your funeral home online won’t cost you a lot […]
Is your company accurately represented on social media? Are you aware that Internet users evaluate your online presence and determine your relevancy and value based on the impression or “social proof” that sites like Facebook give? Well, they do, and here’s the story of how our mortuary, O’Connor Mortuary, went from not knowing anything about […]
If you haven’t been hiding in a cave for the last five years, you know that social media is an incredibly important piece of your funeral home’s marketing plan. Just getting started with social media? Sometimes, it can be hard to establish an engaged audience… let alone in the funeral profession! But did you know […]
The way funeral homes do marketing has changed drastically over the last ten years. Heck, it’s even safe to argue that it’s changed drastically since LAST year. We already know that our families have changed, and that the way we used to market to them is no longer relevant (if you’re not sure why, be […]
Remember the days before social memorial websites? In those days, you would publish an obituary in the newspaper, and it would fade into the newspaper abyss with the next day’s paper delivery. Now, since the revolution of social media and the Internet, your families want more than that for their loved one. They want a […]
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