These 40 Statistics Will Change The Way You Do Funeral Marketing

The way funeral homes do marketing has changed drastically over the last ten years. Heck, it’s even safe to argue that it’s changed drastically since LAST year. We already know that our families have changed, and that the way we used to market to them is no longer relevant (if you’re not sure why, be […]

5 Creative Ways To Leverage Social Memorial Websites

Remember the days before social memorial websites? In those days, you would publish an obituary in the newspaper, and it would fade into the newspaper abyss with the next day’s paper delivery. Now, since the revolution of social media and the Internet, your families want more than that for their loved one. They want a […]

12 Tools to Measure Your Social Media Impact

There is no question, your funeral home should have a social media presence.  Not sure where to get started? In a recent blog, 33 Ways to Use Social Media to Build Relationships With Families, we outlined actionable tactics to help you focus your efforts and highlighted the benefits that social media offers: for connecting and building relationships with […]

How To Build Trust With Your Families Online

Can you guess how most of your families find your funeral home? If you guessed the Internet, you’re right. In fact, 93% of consumers start their search for products and services on Google… and that number is only growing. So when families are searching for you online, what will they find out about your funeral […]

11 Quick Funeral Social Media Fixes You Can (And Should) Make Today

The other day, I read an article on Connecting Directors that reported nearly half of all Facebook users are over the age of 35! In the article, I also read that the 55+ Facebook demographic (also known as the Baby Boomers) has grown nearly 81% in the last two years! So my point is pretty […]

The REAL Value of Social Memorial Websites

  Isn’t it crazy how humans are built to crave connections with others? It’s true, a recent Blue Shield study revealed that “social connectedness” actually makes us happier. And thankfully, the funeral industry has been supporting these social interactions for hundreds of years. As funeral professionals, its your job to bring people together to connect […]

23 Tools to Boost Your Funeral Home’s Social Media Efforts

Are you looking for better ways to manage your funeral home’s social media? Do you ever wonder if there are any tools out there to make social media easier? If so, you’ve come to the right place! Check out these 23 (mostly free) social media tools that will help you manage, prioritize, and boost your […]

A Step-to-Step Guide to Creating a Successful Funeral Blog

Oh no… it’s happening. Word got out about how valuable blogging is for funeral homes, and now it seems like everyone is starting a funeral blog. Which is great, but if your blog isn’t designed to engage your readers, it’s probably scaring them away instead. Take this blog, for example. It has no navigation, no […]

The Funeral Home’s Beginner Guide to Google+

  When Google+ began offering business pages in 2011, it only took SIX months for ONE million businesses and brands to jump on board. Now, with over 500 million users, it’s necessary for every business owner – globally or locally – to jump on the Google+ bandwagon. In this post, we’re going to look at […]

36 Ideas to Breathe Life into Your Funeral Home’s Marketing

No one wants to call their baby ugly. But let’s face it, some funeral marketing out there is pretty awful. In a recent post titled “Has Funeral Marketing Lost Its Way?” I prompted funeral homes to ask themselves why funeral marketing has such a bad rep. In that post, I gave examples of some pretty […]