11 Quick Funeral Social Media Fixes You Can (And Should) Make Today

The other day, I read an article on Connecting Directors that reported nearly half of all Facebook users are over the age of 35! In the article, I also read that the 55+ Facebook demographic (also known as the Baby Boomers) has grown nearly 81% in the last two years! So my point is pretty […]

The REAL Value of Social Memorial Websites

  Isn’t it crazy how humans are built to crave connections with others? It’s true, a recent Blue Shield study revealed that “social connectedness” actually makes us happier. And thankfully, the funeral industry has been supporting these social interactions for hundreds of years. As funeral professionals, its your job to bring people together to connect […]

23 Tools to Boost Your Funeral Home’s Social Media Efforts

Are you looking for better ways to manage your funeral home’s social media? Do you ever wonder if there are any tools out there to make social media easier? If so, you’ve come to the right place! Check out these 23 (mostly free) social media tools that will help you manage, prioritize, and boost your […]

A Step-to-Step Guide to Creating a Successful Funeral Blog

Oh no… it’s happening. Word got out about how valuable blogging is for funeral homes, and now it seems like everyone is starting a funeral blog. Which is great, but if your blog isn’t designed to engage your readers, it’s probably scaring them away instead. Take this blog, for example. It has no navigation, no […]

The Funeral Home’s Beginner Guide to Google+

  When Google+ began offering business pages in 2011, it only took SIX months for ONE million businesses and brands to jump on board. Now, with over 500 million users, it’s necessary for every business owner – globally or locally – to jump on the Google+ bandwagon. In this post, we’re going to look at […]

36 Ideas to Breathe Life into Your Funeral Home’s Marketing

No one wants to call their baby ugly. But let’s face it, some funeral marketing out there is pretty awful. In a recent post titled “Has Funeral Marketing Lost Its Way?” I prompted funeral homes to ask themselves why funeral marketing has such a bad rep. In that post, I gave examples of some pretty […]

Has Funeral Home Marketing Lost Its Way?

Without hesitation, the answer to that question is yes. The truth is, some funeral home marketing has gotten so bad that if you search for “worst funeral advertisement,” you’re going to get 2.6 MILLION results (and I must say, some of the results are quite interesting to say the least)!     Even if you […]

13 Huge Mistakes Your Funeral Home Is Making On Social Media

The other day, I dove into some research for a blog I was putting together titled “X Firms Who Are Rocking Funeral Social Media.” During my research, I saw the good, the bad and the (really) ugly. Unfortunately, I saw so much of the “ugly” that I decided to change the entire topic of my […]

ICCFA 2013: Social Media May be Meaningless

“Social media is like teenage sex… everybody wants to do it, but nobody knows how. And when it’s over, you wonder why it wasn’t better.” That’s how Ryan Thogmartin, founder of DISRUPT Media Group and Connecting Director’s, described social media during his presentation “Social Media May Be Meaningless” at ICCFA today. Ryan’s case was pretty […]

8 No-Brainer Reasons Why Your Funeral Home Should Be on Facebook

Is your funeral home thinking about entering the world of social media? If you are, then here’s my first tip for you: get on Facebook! Why should Facebook be your top choice? For starters, it’s the largest social network in the world. 93% of adults in the U.S. who use the Internet are on Facebook. […]