Can you guess how most of your families find your funeral home? If you guessed the Internet, you’re right. In fact, 93% of consumers start their search for products and services on Google… and that number is only growing. So when families are searching for you online, what will they find out about your funeral […]
The other day, I read an article on Connecting Directors that reported nearly half of all Facebook users are over the age of 35! In the article, I also read that the 55+ Facebook demographic (also known as the Baby Boomers) has grown nearly 81% in the last two years! So my point is pretty […]
Isn’t it crazy how humans are built to crave connections with others? It’s true, a recent Blue Shield study revealed that “social connectedness” actually makes us happier. And thankfully, the funeral industry has been supporting these social interactions for hundreds of years. As funeral professionals, its your job to bring people together to connect […]
Are you looking for better ways to manage your funeral home’s social media? Do you ever wonder if there are any tools out there to make social media easier? If so, you’ve come to the right place! Check out these 23 (mostly free) social media tools that will help you manage, prioritize, and boost your […]
Oh no… it’s happening. Word got out about how valuable blogging is for funeral homes, and now it seems like everyone is starting a funeral blog. Which is great, but if your blog isn’t designed to engage your readers, it’s probably scaring them away instead. Take this blog, for example. It has no navigation, no […]
When Google+ began offering business pages in 2011, it only took SIX months for ONE million businesses and brands to jump on board. Now, with over 500 million users, it’s necessary for every business owner – globally or locally – to jump on the Google+ bandwagon. In this post, we’re going to look at […]
No one wants to call their baby ugly. But let’s face it, some funeral marketing out there is pretty awful. In a recent post titled “Has Funeral Marketing Lost Its Way?” I prompted funeral homes to ask themselves why funeral marketing has such a bad rep. In that post, I gave examples of some pretty […]
Without hesitation, the answer to that question is yes. The truth is, some funeral home marketing has gotten so bad that if you search for “worst funeral advertisement,” you’re going to get 2.6 MILLION results (and I must say, some of the results are quite interesting to say the least)! Even if you […]
The other day, I dove into some research for a blog I was putting together titled “X Firms Who Are Rocking Funeral Social Media.” During my research, I saw the good, the bad and the (really) ugly. Unfortunately, I saw so much of the “ugly” that I decided to change the entire topic of my […]
“Social media is like teenage sex… everybody wants to do it, but nobody knows how. And when it’s over, you wonder why it wasn’t better.” That’s how Ryan Thogmartin, founder of DISRUPT Media Group and Connecting Director’s, described social media during his presentation “Social Media May Be Meaningless” at ICCFA today. Ryan’s case was pretty […]
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