Is your funeral home thinking about entering the world of social media? If you are, then here’s my first tip for you: get on Facebook! Why should Facebook be your top choice? For starters, it’s the largest social network in the world. 93% of adults in the U.S. who use the Internet are on Facebook. […]
On October 10th, 2012, tenth-grader Amanda Todd posted a video on Youtube telling her audience about her experience being bullied and terrorized both online and in-person for the last few years. Here are some photos from her hearbreaking video: (click on either of the images below to view the video) Sadly, just a […]
If you’ve ever seen me perusing Google in my office at funeralOne, you’d probably notice that I have about 500 web pages open and I tend to click through them faster than your eyes can keep up with. Almost every time someone witnesses that, their first question is usually something along the lines of […]
I recently received an email from a funeral director who was interested in blogging for his funeral home: “Hi Joe, I am looking into blogging on our funeral home website. I have looked at a few online, some are really good, but some aren’t. I was told to keep it 500 words or […]
Have you ever been to a funeral home website that looks like it was designed by a next-door-neighbor instead of a web design company? Or even worse, has your own site not been updated since Y2K? Unfortunately, a lot of funeral home websites fall into this category. Usually, these sites will have small fonts, […]
Ryan Thogmartin, founder of DISRUPT Media Group and Connecting Directors, isn’t just your average “funeral guy”. He doesn’t believe in suits, loves social media and technology. In fact, he rounded up a group of like-minded people … and created the largest online community in the funeral profession today. Ryan didn’t build his social empire overnight, but […]
“…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Fast Company The Decline of Traditional Marketing As the Baby Boomers continue to flock to the Internet, the marketing channels we’ve always used are becoming less effective and more irrelevant. The decline of traditional or “outbound” […]
When you’re searching for things on Google, Bing or Yahoo, which search results do you click? Chances are, you probably choose the links that are near the top of the search results page. And you’re not alone – in fact more than 50% of search engine clicks go to the #1 position. Do me a […]
Do me a favor and go to your funeral home website right now. Can you honestly say you’re proud of it? If not, I have some bad news for you… …your current website is probably turning business away. Even worse, your potential families are choosing your competitors because of their funeral home website. Here […]
Ah, the Baby Boomers. By 2017, they’re expected to make up half of the population. And they’re changing the game when it comes to funeral marketing. There are a lot of misconceptions about Baby Boomers and how to market to them, and it’s about time we cleared those up. Why? Because the way we used […]
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