13 Facts About Your Funeral Home Website You Definitely Need To Know

Your funeral home website might be on the dusty shelf in the back of your mind, long forgotten.

If that’s the case, it’s time to dust this baby off and start making your funeral home website the centerpiece of your funeral home’s marketing strategy.

Before you think we’re only saying this because our whole world is website and design, we’re going to drop some facts below that will rock your world and change what you think about your funeral home website!

Here we go, 13 facts about your funeral home website you probably didn’t know:

#1: Your funeral home website is mostly accessed by mobile phones.

According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. That means that not having a mobile-friendly website is no longer an option. Period.

#2: In fact, a non-responsive website (one that doesn’t adapt to mobile phones) will lose almost all of your potential families!

This study reports that “73% of users will leave your funeral home website if it’s not responsive”. A responsive website, defined by Hubspot, is “ a website designed with mobile-friendly features, content, and media. Responsive websites change and adapt to whatever device a visitor may be using, including smartphones, tablets, and desktops.”.


#3: Increasing the speed of your funeral home website can generate up to 10% more leads 

In a study done by Google, 55 and Deloitte, “decreasing mobile site load times by just one tenth of a second resulted in major increases in conversion rates — specifically, 8.4% for retail sites and 10.1% for travel sites”.


#4: If your funeral home website design is out-of-date, your families won’t stick around.

In fact, nearly 40% of users will leave your funeral home website simply because it has an outdated design (Good Firms). So best to hire the best funeral home website designers you can, to make sure you stay relevant.


#5: Actually, your families believe your website design to be THE way to identify your funeral home’s branding

It’s true. In a Top Design Firm’s report last year, they found that 50% of consumers believe that website design is crucial to a business’s overall brand. 


#6: Images, videos and colors are the most important aspects of your funeral home website

In this same  Top Design Firm’s study, they asked consumers what visual elements they value on a company website. 40% of consumers said images, 39% said color, and 21% said video. 


#7: Reviews are how your families find you online

In an article we wrote a while back on online reviews and their value, we reveal that “80% of consumers report that they rely on online reviews to find a service or product.” It’s true that even if your families are not specifically looking for reviews, any Google search will show reviews that people have left on Google. Time to start investing in online reviews!


#8: You have to teach your families before they purchase from you

It’s true. A recent survey found that “47% of buyers consume anywhere from 3 to 5 pieces of content before deciding to make a purchase”. 

View Hegarty Scalia’s live resource page here.


#9 These client families and website visitors love learning through video content

Not only do your families want to digest content and learn from you before purchasing, but they prefer this content to be video content. Statistics show that “60% of website visitors will click on a video on your funeral home website if one is available”. 


#10: And if you think that just means the youngsters, you’re wrong. Boomer’s favorite media is video

In fact, Baby Boomer’s top social media channel is Youtube (68% use it).

Click the image to watch the video and check out Sullivan Funeral Home’s website.


#11: Your families expect you to incorporate technology into the funeral arrangement process

In fact, this article says that “70% of consumers hold the expectation that digital technology should be a part of the funeral arrangement process”. Especially the Boomers.


#12: Your families want to use your funeral home website to pre-plan their funerals, but they can’t because they find the info they’re looking for

Our own studies have found that “most people would prefer to pre-plan a funeral, but only 33% do because they can’t find the information they need”.

Visit Schoedinger’s website here to see this form live.


#13: Using pre-need tools on your funeral home website can increase your pre-need leads by 2,000%

In our own research on the performance of our f1Connect Website Platform, we found that funeral homes who use their pre-planning tools on their site (ie. The Talk of A Lifetime) increased their pre-need leads by as much as 2000%! Talk about an explosion.


Finally, don’t forget that your website doesn’t have to be a headache

Everyone knows funeral professionals are busy, and you are no exception. Find a website platform that does all of this busy work for you – like f1Connect. If you’re interested in learning more about the f1Connect website platform, reach out to one of our Funeral Success Specialists today!

What kind of success have you had with your funeral home website? Tell us in the comments below!

Skip Willoughby


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