How Well Is Your Funeral Home Website Performing, Really? [QUIZ]
November 3rd, 2020
So, you’ve got a funeral home website. But is it any good?
Is it helping you attract families? Answer their questions? Assist them in a time of need?
If not…How can you improve it?
Take this free quiz to find out (it will only take a few minutes!)
Pro tip: Use a pen and paper to record your answers, because you’ll be scoring them later!
1. Imagine a first-time visitor reading the first lines on your funeral home website’s homepage. Will they immediately understand what your funeral home does?
A. Yes, it’s crystal clear.
B. Maybe not…
2. Look at the first lines on your homepage again. Is it clear how you make your client families’ lives easier?
A. Yes definitely!
B. No.
C. I’m not here to make people’s lives easier.
3. How many navigation topics do you have on the top of your funeral home website?
A. Less than 10
B. More than 10
C. They’re not on the top, they’re somewhere else
4. Do you have a “Call to Action” button on your homepage?
A. Call to action? What call to action?
B. Yes I do, they are clear buttons and stand out!
C. Yes I do, but they are not buttons and blend in with the rest of the design.
5. How much contact info do you provide on your website?
A. My address, email and phone number.
B. The above, plus all my social media handles.
C. I don’t have my contact info listed.
6. Do you have a photo of yourself or your team on your website?
A. Yes, on my homepage.
B. Yes, on another page on my website.
C. No, I don’t have a photo of myself or my team.
7. Do you have a photo of your facilities or your funeral home on your website?
A. Yes, on my homepage.
B. Yes, on multiple pages of my website.
C. No, I don’t have any photos of my location.
8. What are the main colors on your website?
A. Dark colors.
B. Bright colors.
C. Neutral colors.
9. Do you incorporate video into your website at all?
A. Yes I do!
B. No I don’t.
10. Do you have a section dedicated to the services or products on your website?
A. No, if someone wants to know about those they can call us.
B. Yes I do.
11. What about pricing? Can you find that on your website?
A. You can, clearly written on my website.
B. You can, but you have to download a pricing list.
C. There is no pricing on our website.
12. Speaking of pricing, do you offer information about payment options and plans on your website?
A. No we don’t.
B. Yes we do.
13. Do you have a blog on your website?
A. Yes, of course!
B. No, not yet.
14. Do you have client family testimonials on your website?
A. Yes, they’re text with photos of my clients.
B. Yes, I have video testimonials.
C. No, I don’t have testimonials.
15. Scroll through your funeral home website’s homepage. Can you sense what makes your funeral home unique easily?
A. It’s not very easy, no.
B. Yes, in fact we have a whole page dedicated to what makes us unique that you can find easily on our homepage.
16. Is there a way for client families to “opt in” to staying in communication with your funeral home on your website?
A. Yes.
B. No.
17. Is there a search box on your website?
A. Yes.
B. No.
18. Do you know how fast your website loads?
A. Yes, it loads very fast and I’m happy with it.
B. I wish it would load faster.
C. I have no idea how fast it loads.
19. How does your website look on mobile?
A. It looks great and is optimized for mobile.
B. It doesn’t look so great.
C. I have no idea!
20. Last question. Take a moment to scroll through your website. How easy is it for your website visitors to find what they need, on a scale from 1 (hard) to 10 (easy peasy)? Be honest.
A. 0-3
B. 4-7
C. 7-10
Nice job! Time to find out how you did…
Use the guide below to score your website
For each question answered, we’ve come up with a score for you to find out how your funeral home website is performing! Use the key below to add up your score:
- A: 3 points, B: 1 point
- A: 3 points, B: 2 points, C: 1 point
- A: 3 points, B: 2 points, C: 1 point
- A: 1 point, B: 3 points, C: 2 points
- A: 2 points, B: 3 points, C: 1 point
- A: 3 points, B: 2 points, C: 1 point
- A: 2 points, B: 3 points, C: 1 point
- A: 1 point, B: 3 points, C: 2 points
- A: 3 points, B: 1 point
- A: 1 point, B: 3 points
- A: 3 points, B: 2 points, C: 1 point
- A: 1 point, B: 3 points
- A: 3 points, B: 1 point
- A: 2 points, B: 3 points, C: 1 point
- A: 1 point, B: 3 points
- A: 3 points, B: 1 point
- A: 3 points, B: 1 point
- A: 3 points, B: 2 points, C: 1 point
- A: 3 points, B: 2 points, C: 1 point
- A: 1 point, B: 2 points, C: 3 points
How did your funeral home website score?
Add up all the points above, and use the sections below to find out!
20-30 points
We’re sorry for the news, but it’s definitely time for a website upgrade, re-design, or new website provider for your funeral home! There is a huge opportunity for you to translate your value to your client families via your website that you’re missing out on, and we’re here to help. Give us a call at (800) 798-2575 ext 5 or click here to schedule a free consultation with one of our Website Success Specialists.
30-45 points
Your funeral home website might be working and functioning okay, but maybe it’s not helping your business grow as much as it could. You’re on the right track! Just a few small tweaks, and your website is going to be one of your funeral business’s best marketing assets! If you’re interested in learning more about how you can upgrade your site, call us at(800) 798-2575 ext 5 or click here to schedule a free consultation with one of our Website Success Specialists.
45-60 points
Congrats! Your funeral home website is kicking butt and taking names! Ok, maybe not kicking butt, but it’s definitely working for your funeral home. You offer the right amount of information families need to make an educated decision about hiring your funeral home. Plus, you know how to make your families’ lives easier with all the resources your funeral home website has. Great job!
Thanks for taking the time to evaluate your website. Whether you were happy with your score, or now see you need to improve your funeral home website, we’re always here to help. Click here to check out our new and improved f1Connect Website Platform!
Let us know how you did in the comments below!
I don’t understand this.
Hi Lin, is there something specific you have a question on?
I believe a funeral should be handled the way the family wants it to be handled regardless if another person thinks it’s right or wrong just my thoughts I have a question about infant death if an infant dies right after it’s born or three or four days after it’s born due to the covid or what not can you have a personal service yourself do you have to have a funeral home provide a casket things like that can I purchase a casket online for an infant my infants I know you’ll have to do things to the body to preserve it or what not but can I have at least the least amount of that done if I were to lose my child during birth also can I hold my child instead of placing her directly in a casket to be buried right away that’s what I would prefer and what is the cost for something like that
I forgot to also ask with the last comment I made just now we have a family burial plots and I know the rules out there I think the only difference is is a casket has to not have a seal out there however if it’s buried in a church cemetery I think a seal has to be around the casket I’m not very familiar with it infant casket so that’s why I was wondering what is your part as a funeral home and how much would it cost and my main goal is just to have my infant close to me for as long as possible and my arms until I place her to lay the rest thank you for your information
I forgot to also ask with the last comment I made just now we have a family burial plots and I know the rules out there I think the only difference is is a casket has to not have a seal out there however if it’s buried in a church cemetery I think a seal has to be around the casket I’m not very familiar with it infant casket so that’s why I was wondering what is your part as a funeral home and how much would it cost and my main goal is just to have my infant close to me for as long as possible and my arms until I place her to lay the rest thank you for your information and yes I see that I am repeating myself I just reread this text you have to understand I’m about to give birth to my infant daughter who is severely handicapped and probably will not make it we all pray that she will though I myself am 51 years old and had problems throughout the pregnancy so please forgive the fact that I’m repeating myself I’m a single mother with three grown daughters and I don’t expect the best from what the doctors tell me I’ll come for my infant baby so I’m trying to do what I can by myself without my family’s help because I don’t want to depend on my children who are grown or anybody else financially I can handle it for the most part I myself have set up my own funeral arrangements 6 years ago but I’m just not aware of how much it’s gone up back then my total cost for my funeral which is just basic I don’t want anything fancy was right at $10,000 or a little above I pay cash for mine so my kids won’t have to worry about it this was unexpected and you know what God is good so who knows I just do not want my child to suffer or my other children to suffer or my family to suffer more than they have to I myself am trying to stay focused on what’s going on around me I just need answers so I can jot it down in my spiral and go online and see what I have to do which is what I’m doing right now to try to keep my mind busy it helps although it does seem a little premeditated and morbid like I said I was in my 40s when I went to do all my funeral arrangements by myself I did not want to burden my kids because I am the only child of my parents and my mother has severe health issues as well and I’m the one who has to take care of her and it is very difficult not that I didn’t want to do it it’s just that she’s very difficult but I love her anyway so I just didn’t want to burden anybody with this except myself I want to do it my way yes as selfish as that sounds just as long as she’s in my arms and I have that feeling that she’s being laid to rest by me nothing fancy just her little pink dress and socks and her bow in her hair my dream for her
thank you for sharing your thoughts!