How Well Is Your Funeral Home Website Performing, Really? [QUIZ]

So, you’ve got a funeral home website. But is it any good? 

Is it helping you attract families? Answer their questions? Assist them in a time of need?

If not…How can you improve it? 

Take this free quiz to find out (it will only take a few minutes!)

Pro tip: Use a pen and paper to record your answers, because you’ll be scoring them later!

 

1. Imagine a first-time visitor reading the first lines on your funeral home website’s homepage. Will they immediately understand what your funeral home does?

A. Yes, it’s crystal clear.

B. Maybe not…

 

2. Look at the first lines on your homepage again. Is it clear how you make your client families’ lives easier?

A. Yes definitely!

B. No.

C. I’m not here to make people’s lives easier.

 

3. How many navigation topics do you have on the top of your funeral home website?

A. Less than 10

B. More than 10

C. They’re not on the top, they’re somewhere else

 

4. Do you have a “Call to Action” button on your homepage?

A. Call to action? What call to action?

B. Yes I do, they are clear buttons and stand out!

C. Yes I do, but they are not buttons and blend in with the rest of the design.

 

5. How much contact info do you provide on your website?

A. My address, email and phone number.

B. The above, plus all my social media handles.

C. I don’t have my contact info listed.

 

6. Do you have a photo of yourself or your team on your website?

A. Yes, on my homepage.

B. Yes, on another page on my website.

C. No, I don’t have a photo of myself or my team.

 

7. Do you have a photo of your facilities or your funeral home on your website?

A. Yes, on my homepage.

B. Yes, on multiple pages of my website.

C. No, I don’t have any photos of my location.

 

8. What are the main colors on your website?

A. Dark colors.

B. Bright colors.

C. Neutral colors.

 

9. Do you incorporate video into your website at all?

A. Yes I do!

B. No I don’t.

 

10. Do you have a section dedicated to the services or products on your website?

A. No, if someone wants to know about those they can call us.

B. Yes I do.

 

11. What about pricing? Can you find that on your website?

A. You can, clearly written on my website.

B. You can, but you have to download a pricing list.

C. There is no pricing on our website.

 

12. Speaking of pricing, do you offer information about payment options and plans on your website?

A. No we don’t.

B. Yes we do.

 

13. Do you have a blog on your website?

A. Yes, of course!

B. No, not yet.

 

14. Do you have client family testimonials on your website?

A. Yes, they’re text with photos of my clients.

B. Yes, I have video testimonials.

C. No, I don’t have testimonials.

 

15. Scroll through your funeral home website’s homepage. Can you sense what makes your funeral home unique easily?

A. It’s not very easy, no.

B. Yes, in fact we have a whole page dedicated to what makes us unique that you can find easily on our homepage.

 

16. Is there a way for client families to “opt in” to staying in communication with your funeral home on your website?

A. Yes.

B. No.

 

17. Is there a search box on your website?

A. Yes.

B. No.

 

18. Do you know how fast your website loads?

A. Yes, it loads very fast and I’m happy with it.

B. I wish it would load faster.

C. I have no idea how fast it loads.

 

19. How does your website look on mobile?

A. It looks great and is optimized for mobile.

B. It doesn’t look so great.

C. I have no idea!

 

20. Last question. Take a moment to scroll through your website. How easy is it for your website visitors to find what they need, on a scale from 1 (hard) to 10 (easy peasy)? Be honest.

A. 0-3

B. 4-7

C. 7-10

 

Nice job! Time to find out how you did…

 

Use the guide below to score your website

For each question answered, we’ve come up with a score for you to find out how your funeral home website is performing! Use the key below to add up your score:

  1. A: 3 points, B: 1 point
  2. A: 3 points, B: 2 points, C: 1 point
  3. A: 3 points, B: 2 points, C: 1 point
  4. A: 1 point, B: 3 points, C: 2 points
  5. A: 2 points, B: 3 points, C: 1 point
  6. A: 3 points, B: 2 points, C: 1 point
  7. A: 2 points, B: 3 points, C: 1 point
  8. A: 1 point, B: 3 points, C: 2 points
  9. A: 3 points, B: 1 point
  10. A: 1 point, B: 3 points
  11. A: 3 points, B: 2 points, C: 1 point
  12. A: 1 point, B: 3 points
  13. A: 3 points, B: 1 point
  14. A: 2 points, B: 3 points, C: 1 point
  15. A: 1 point, B: 3 points
  16. A: 3 points, B: 1 point
  17. A: 3 points, B: 1 point
  18. A: 3 points, B: 2 points, C: 1 point
  19. A: 3 points, B: 2 points, C: 1 point
  20. A: 1 point, B: 2 points, C: 3 points

 

How did your funeral home website score?

Add up all the points above, and use the sections below to find out!

20-30 points

We’re sorry for the news, but it’s definitely time for a website upgrade, re-design, or new website provider for your funeral home! There is a huge opportunity for you to translate your value to your client families via your website that you’re missing out on, and we’re here to help. Give us a call at (800) 798-2575 ext 5 or click here to schedule a free consultation with one of our Website Success Specialists.

 

30-45 points

Your funeral home website might be working and functioning okay, but maybe it’s not helping your business grow as much as it could. You’re on the right track! Just a few small tweaks, and your website is going to be one of your funeral business’s best marketing assets! If you’re interested in learning more about how you can upgrade your site, call us at(800) 798-2575 ext 5 or click here to schedule a free consultation with one of our Website Success Specialists.

 

45-60 points

Congrats! Your funeral home website is kicking butt and taking names! Ok, maybe not kicking butt, but it’s definitely working for your funeral home. You offer the right amount of information families need to make an educated decision about hiring your funeral home. Plus, you know how to make your families’ lives easier with all the resources your funeral home website has. Great job!

Thanks for taking the time to evaluate your website. Whether you were happy with your score, or now see you need to improve your funeral home website, we’re always here to help. Click here to check out our new and improved f1Connect Website Platform!

 

Let us know how you did in the comments below!

Rochelle Rietow

funeralOne

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