4 Of The Most Amazing Ways Video Can Be Used By Funeral Homes


The funeral profession has seen its fair share of innovations over the last decade.

Not too long ago, our families would learn about their loved one’s passing through newspaper clippings or a phone call from a family member. But now, it’s not uncommon for many family members and friends to learn about a loved one’s passing through social media first.

And while the web has changed a lot about how families approach funerals (including how they learn about the services you offer), it’s not the only valuable innovation that has been added to funerals in the last few years.

Video, and the amazing conversations that stem from them, are one of the most powerful innovations that funeral homes have seen in years. And we’re not just talking about the family videos that you are showing during your services (although this is a powerful healing tool that every funeral home should be utilizing.)

The Power of Memorial Video

Whether it’s showing off your services through an online video on your website, or sharing an educational video with your families that walks them through the pre-planning process… simply sharing these videos help you connect with families more than your traditional marketing ever did.

Don’t believe us? According to a 2015 HighQ marketing survey, 55% of people watch videos online every day, and 78% of people watch videos online every week. This popular form of storytelling not only connects with your families, but it also manages to deliver information in a fast, easy-to-comprehend way – all without forcing your families to read a giant wall of text to get to the information they are looking for.

If you’re looking to utilize the power of video in your funeral home but don’t know where to start, have no fear. We put together five of the most innovative ways to use videos to deliver a better (and more healing) experience to your families…

1. Record memories from funeral guests

Think about all of the stories that are being told at your facilities when you hold a funeral service… Family and friends from all over are gathering for the first time in weeks, months, and maybe even years, and they are coming together for the sole reason of celebrating and memorializing their loved one. With all of these amazing healing stories and memories being shared, it seems like a shame not to save them so that they can be remembered for years to come. Luckily, your funeral home has the perfect opportunity to help!

Try it yourself: To get started, all you need to do is set up a video recording station in an office or separate room at your funeral home, and invite family members and friends in to share their favorite memory of their loved one throughout the viewing or funeral service. Once you have a nice collection of stories, put together all of the video clips that you have recorded in one memorial DVD to gift to the family. This simple service takes just a few extra steps from your funeral home staff, but becomes an invaluable healing gift that the family will cherish for a lifetime.

2. Create special memorial videos for holidays

Does your funeral home host special open houses for community events and holidays? For example, will you be hosting families at your facilities for the upcoming Memorial Day holiday next weekend? If so, this is a great chance for you to honor the loved ones who you have served throughout the year, while also adding a personalized memorial to the event through a unique video.

Try it yourself: Instead of simply putting a flag outside of your funeral home for Memorial Day, invite the military families in your town into your facilities to pay their respects to the loved ones that they have lost. You can really add a personalized, meaningful element to this event by creating a special “In Memoriam” tribute video that honors the service men and women that your funeral home has served in the last few years. Not only is this a beautiful way for families to memorialize their loved one during a special time, but it will also show others in your community just how much you value their loved ones.

3. Do a live webcast of the funeral

Despite the fact that social media has left us feeling closer to our loved ones than ever before, the truth is, many families are actually more physically spread out than they ever were in the past. For example, families may text, talk and email more than ever before, but it’s a true occasion for many families when they manage to align everyone’s schedules and get them in the same room at the same time. Now give that same separated family only a couple of days notice to get together for a funeral, and it’s not very likely that everyone will be able to make it in-person for the service. Thankfully, families no longer have to be at your funeral home to attend their loved one’s service.

Try it yourself: In this day and age, all you need is a great video software and a decent internet connection to bring family members and friends from all over the world into your funeral home for their loved one’s funeral service. With funeral webcasting services like funeralOne’s Life Tributes, people can log on to your funeral home website, watch their loved one’s funeral service as it is happening live, and get that same emotional, healing experience that those sitting right in the front row are getting.

To learn more about how you can connect out-of-town family members to your funeral services through webcasting, click here!

4. Create a memorial tribute video to play at the funeral

Here on our funeralOne blog, we talk a lot about the different services, products and methods that funeral professionals can use to help their families heal faster and to deliver the best possible experience that they can to their families. However, when it comes down to it, few things have as much positive impact in the area of healing as memorial videos.

When your families sit down together to reminisce over old photos and video clips that they see in a memorial video, they begin to share the stories, emotions and memories that surround the events that they are seeing play out before them on the screen. They recall how their loved one felt that day, what they were saying seconds before the video was captured, or the bigger context of the event. And when they share these recollections with other family and friends that may have not been there to experience the story first-hand, they help add to the healing process of everyone around them.

Try it yourself: Bring powerful memorial videos into your families’ funeral services, as a way for them to share beautiful photos and videos of their loved one, and also kick off the storytelling process. With funeralOne’s Life Tributes software, you can create these amazing memorial videos in a matter of minutes, simply by dragging and dropping in the visuals that you want to use, and burning the video right to a DVD that you can gift or sell to your families.

To learn more about the power of video and what it can do for your funeral home, click here to sign up for a 30-day free trial of Life Tributes Personalization software. Soon you will see for yourself the impact that these videos can have when it comes to delivering an extraordinary experience to your families.

Leave a Reply

Note: You can use basic XHTML in your comments.

  1. saki

    wow this is nice information about your video online works and more informative. keep doing more. expecting more innovative solutions from your techniques. keep sharing.