17 Fresh Funeral Marketing Tips to Stop Selling and Start Serving

Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]

Key Steps to Maximizing Your Firm’s Value — Now and In The Future

As a funeral home owner, your main focus is the families you serve. But at some point, you need to care for the business side of things, too. Like, what’s your plan for adding value to your business for the next 5, 10 or 20 years? Or even after you retire? (Gasp!) Paying attention to […]

The Funeral Director Job Description of the Future

The future of funerals needs you. Yes you. You empathetic, bright, passionate person who wants to join in on the movement of where the future of funerals is headed. It doesn’t matter if you’ve been doing this for 30 years, or are considering a career in the funeral profession… you are the future of funerals. […]

A Look at Cemetery Customs, Challenges And Changes Around the World

What happens when you bring together three funeral directors from very different cultures, across the world from each other? You gain a lot of insight into the beauty, as well as the challenges, in each culture. And, therefore, gain insight into the global trends happening in our wildly changing world of death and dying. At […]

The Ultimate List of Personalized Funeral Ideas To Try Today

Welcome to the future, funeral professional. In this day and age, personalized funerals have become a standard, rather than a preference. Families are beginning to recognize the importance of planning a meaningful service that truly tells a story of the life lived. That means the days of cookie-cutter or traditional funerals are becoming a distant […]

11 Tweets About Traditional Funerals That Show Things Are Definitely Changing…

When surfing the waves of Twitter recently, we came across an interesting thread of sparked by BBC on human composting. The thread was essentially a group of young people rooting for a more green approach to funerals. They spoke to the downsides of traditional funerals, and why they’re seemingly more irrelevant to the younger generation. […]

5 Beautiful Funeral Home Website Designs To Inspire Your Funeral Marketing

How important is the design of your funeral home website? Some of you might think design isn’t meaningful to your website. That it’s just a “detail.” Like a photo, or a background color. But the truth is, design isn’t just how your funeral home website looks. Design is how your funeral home website functions; how […]

We Interviewed a Soul Midwife to Discuss the Mind, Body & Soul Journey of Death

Chances are that if you’re involved in the funeral profession, you’ll have come across Soul Midwives by now. Also known as End-Of-Life Doulas, this movement is becoming a momentous force in the funeral service industry. As we feel the force increasing, we’re curious about what Soul Midwives and Death Doulas can offer the funeral profession […]

5 Thought-Provoking Research Highlights on the Future of Funerals

Everyone is talking about the future of funerals. And whether or not we like it, it’s here. Things are changing, and they have been for over a decade. Families are looking for more options. And their needs are – for better or worse – shaping our future. So what’s changing this year? What trends are […]

Use Your Voice! The Best Ways to Stand Up for Yourself and The Funeral Profession

As a funeral professional, chances are you face plenty of misconceptions about who you are and what you do, everyday. You may even feel that you have to defend yourself from time to time. After all, there are the unfortunate few we see in the news that don’t have families’ best interest in mind, and […]