Hey everyone, welcome to 2012! I hope you all had a safe and Happy New Year.

I don’t know about you, but I’m looking forward to 2012. The year 2011 was great and all, but I’m ready for some new challenges, new opportunities and new innovations. And not to scare you too much, but from what I can see of funeral marketing in 2012, disruption is coming!

So to make sure your funeral home starts the year off on the right foot, I’ve highlighted the top marketing predictions for 2012.

Funeral Marketing Disruptions I See Coming in 2012:

• Content marketing will be a MUST for attracting families! Creating meaningful content will be more important than ever before. Your families are information-seekers and in order to attract them, you must provide them with the educational content they’re looking for.

• Your funeral home website will become your #1 marketing tool. Funeral professionals will start utilizing their website and online marketing efforts as their number one lead generation tool. Having an online presence will be the most effective way for you to engage with prospective families before they ever walk in your door.

• Technology will play a key role in the success of your funeral home. Embracing technology is the end all, be all for funeral homes over the next 10 years. The funeral firms that survive will the ones who more efficiently use their resources while increasing the quality of the service delivered and educating the market place.

• Cremation rates will continue to soar. Families will continue to be dissatisfied with the existing funeral service value proposition, resulting in an increasing number of cremations. Funeral homes need to adapt their services to meet this growing demand for cremations, while educating families on the value of the funeral services offered.

• Getting found on the Internet will only get harder as low cost funeral providers increase their online presence. Low cost funeral providers will start utilizing the internet more than ever before to attract families and appeal to the price shopper demographic.

• Thinking “green” will increase your revenue. Green burials and offering environmentally sustainable deathcare will continue to gain popularity and become a very positive revenue stream for funeral homes that approach it with respect.

Remember, the way to survive disruption, depends on your funeral home’s ability to adapt to change. Don’t let the disruption of traditional funeral marketing tactics scare you away from the success that’s possible for your funeral home.

Joe Joachim

funeralOne

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